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Learning from Las Vegas: The Forgotten Symbolism of Architectural Form
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Publisher Mit Pr
Publication date June 15, 1977
Binding Paperback
Edition Revised
Book category Adult Non-Fiction
ISBN-13 9780262720069
ISBN-10 026272006X
Dimensions 1 by 6.25 by 9.25 in.
Weight 0.75 lbs.
Original list price $23.95
Other format details university press
Summary
Surveys the architecture of the Las Vegas Strip and examines the role of urban sprawl, advertising, and commercial iconography in contemporary building design
Amazon.com description: Product Description:

Learning from Las Vegas created a healthy controversy on its appearance in 1972, calling for architects to be more receptive to the tastes and values of "common" people and less immodest in their erections of "heroic," self-aggrandizing monuments.This revision includes the full texts of Part I of the original, on the Las Vegas strip, and Part II, "Ugly and Ordinary Architecture, or the Decorated Shed," a generalization from the findings of the first part on symbolism in architecture and the iconography of urban sprawl. (The final part of the first edition, on the architectural work of the firm Venturi and Rauch, is not included in the revision.) The new paperback edition has a smaller format, fewer pictures, and a considerably lower price than the original. There are an added preface by Scott Brown and a bibliography of writings by the members of Venturi and Rauch and about the firm's work.



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