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Publisher
Back Bay Books
Publication date
January 7, 2002
Pages
301
Binding
Paperback
Edition
Reprint
Book category
Adult Non-Fiction
ISBN-13
9780316346627
ISBN-10
0316346624
Dimensions
0.75 by 5.50 by 8.25 in.
Weight
0.65 lbs.
Original list price
$15.99
Summary
Reveals how focused advertising and promotion to the 'right' people can be much more effective than nationwide campaigns to the most people. Reprint. 100,000 first printing.
(view
table of contents)
Amazon.com description: Product Description: The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
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