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Marketing Warfare
By Al Ries and Jack Trout
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Hardcover
Book cover for 9780070527300 Book cover for 9780071460828
 
With Jack Trout | 20 anv edition from McGraw-Hill (October 31, 2005)
9780071460828 | details & prices | 216 pages | 7.50 × 8.50 × 1.00 in. | 1.15 lbs | List price $26.95
About: The book that changed marketing forever is now updated for the new millennium In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit.
from McGraw-Hill (September 1, 1985)
9780070527300 | details & prices | 5.75 × 8.50 × 1.00 in. | 0.80 lbs | List price $24.95
About: Basing their techniques on successful military strategies, the authors provide practical frameworks to effectively market products, companies, and institutions and use case histories to demonstrate how each technique operates
Paperback
Book cover for 9780070527263 Book cover for 9780452258617
 
With Jack Trout | from McGraw-Hill (November 1, 1997)
9780070527263 | details & prices | 5.50 × 8.50 × 0.75 in. | 0.60 lbs | List price $16.95
About: Basing their techniques on successful military strategies, the authors provide practical frameworks to effectively market products, companies, and institutions and use case histories to demonstrate how each technique operates
The price comparison is for this edition
With Jack Trout | Reprint edition from New Amer Library (November 1, 1986)
9780452258617 | details & prices | 5.50 × 7.50 × 0.50 in. | 0.45 lbs | List price $12.95
About: Basing their techniques on successful military strategies, the authors provide practical frameworks to effectively market products, companies, and institutions and use case histories to demonstrate how each technique operates
Cassette/Spoken Word
With Jack Trout | from McGraw-Hill/Tdm Audio (December 1, 1990)
9780070527324 | details & prices | List price $9.95
About: Four strategies for marketing persons are discussed: blocking a competitive move against the market share you hold, launching an attack on the market leader's weakest position, advancing into uncontested market segments, and identifying a market niche.
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Publisher New Amer Library
Publication date November 1, 1986
Binding Paperback
Edition Reprint
Book category Adult Non-Fiction
ISBN-13 9780452258617
ISBN-10 0452258618
Dimensions 0.50 by 5.50 by 7.50 in.
Weight 0.45 lbs.
Availability§ Out of Print
Original list price $12.95
Amazon.com says people who bought this book also bought:
The 22 Immutable Laws of Branding | The 22 Immutable Laws of Marketing | Differentiate or Die | Positioning | High Tech Start Up
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Summary
Basing their techniques on successful military strategies, the authors provide practical frameworks to effectively market products, companies, and institutions and use case histories to demonstrate how each technique operates
Amazon.com description: Product Description: The authors of the bestselling Positioning: The Battle for Your Mind, now compare marketing to war--where competition is the enemy and the customer is the ground to be won.

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