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Publisher
Penguin USA
Publication date
February 24, 2009
Pages
312
Binding
Paperback
Edition
Updated
Book category
Adult Non-Fiction
ISBN-13
9780143115267
ISBN-10
014311526X
Dimensions
0.75 by 5.50 by 8.50 in.
Weight
0.65 lbs.
Original list price
$16.00
Amazon.com description: Product Description:
Nudge is about choices-how we make them and how we can make better ones. Authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make- including ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources, and other bad decisions. Citing decades of cutting-edge behavioral science research, they demonstrate that sensible "choice architecture"can successfully nudge people towards the best decisions without restricting their freedom of choice. S straightforward, informative, and entertaining, this is a must-read for anyone with interest in our individual and collective well-being.
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