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By
Byron Sharp
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Bibliographic Detail
Publisher
Oxford Univ Pr
Publication date
April 12, 2010
Pages
228
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780195573565
ISBN-10
0195573560
Dimensions
1 by 6.25 by 9 in.
Weight
1.35 lbs.
Original list price
$39.95
Other format details
university press
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Marketing: Theory, Evidence, Practice | Marketing: Theory, Evidence, Practice | Building Distinctive Brand Assets | The Anatomy of Humbug: How to Think Differently about Advertising | The Choice Factory: 25 behavioural biases that influence what we buy | Brand Relevance | How Brands Grow | Decoded
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