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Jump down to see edition details for: Hardcover
Bibliographic Detail
Publisher
Harvard Business School Pr
Publication date
June 1, 2004
Pages
467
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9781591391470
ISBN-10
1591391474
Dimensions
1.50 by 6.50 by 9.50 in.
Weight
2 lbs.
Original list price
$40.00
Amazon.com says people who bought this book also bought:
How Brands Grow | Soap Opera | Positioning | The Game-Changer | How Brands Grow | Playing to Win | Winning With the P&G 99 | What Really Matters
How Brands Grow | Soap Opera | Positioning | The Game-Changer | How Brands Grow | Playing to Win | Winning With the P&G 99 | What Really Matters
Summaries and Reviews
Amazon.com description: Product Description:
This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.
Editions
Hardcover
The price comparison is for this edition
from Harvard Business School Pr (June 1, 2004)
9781591391470 | details & prices | 467 pages | 6.50 × 9.50 × 1.50 in. | 2.00 lbs | List price $40.00
About: This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world.
About: This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world.
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