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Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble
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Bibliographic Detail
Publisher Harvard Business School Pr
Publication date June 1, 2004
Pages 467
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9781591391470
ISBN-10 1591391474
Dimensions 1.50 by 6.50 by 9.50 in.
Weight 2 lbs.
Original list price $40.00
Summaries and Reviews
Amazon.com description: Product Description:
This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.


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Hardcover
Book cover for 9781591391470
 
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from Harvard Business School Pr (June 1, 2004)
9781591391470 | details & prices | 467 pages | 6.50 × 9.50 × 1.50 in. | 2.00 lbs | List price $40.00
About: This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world.

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