Expanding on the earlier work Identity Is Destiny, a provocative study explores eight important questions that each individual must answer to uncover his or her true identity, including 'What Makes Me Special?,' 'Is There a Pattern to My Life?,' and 'Where Am I Going?' Simultaneous.

Expanding on the earlier work Identity Is Destiny, a provocative study explores eight important questions that each individual must answer to uncover his or her true identity, including 'What Makes Me Special?,' 'Is There a Pattern to My Life?,' and 'Where Am I Going?' Simultaneous.

Product Description: Brand names, logos, and slogans are the identifying marks of corporations, but in the turbulent environment of the business world, these markers have little effect on the success of a company. Instead, it is an organization's underlying identity that contains the key to creating value, which, in turn, drives the success of the corporation...read more (view table of contents, read Amazon.com's description)