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Product Description: The Fundamentals of Creative Advertising provides an introduction to the key elements of creative advertising and includes a wealth of visual examples taken from real campaigns using various media.
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Paperback:

9782940411566 | 2 edition (Ava Pub, September 30, 2011), cover price $38.50 | About this edition: The Fundamentals of Creative Advertising provides an introduction to the key elements of creative advertising and includes a wealth of visual examples taken from real campaigns using various media.
9782940373185 | Ava Pub, November 1, 2006, cover price $36.95 | About this edition: The Fundamentals of Creative Advertising provides students with an understanding of how advertising agencies create and produce ad campaigns.

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