Product Description: Why do Best Buy stores offer “Personal Assistants?” Why does MinuteClinic operate in Target and Cub Foods stores? Why does Kimpton Hotels tie in with the national Dress for Success cause? Why is the author of this book called the “godmother” of the new Volvo concept car? In this lively 2nd edition of Marketing to Women, Marti Barletta tells you why corporations are spending more to capture the multitrillion dollar women’s market...read more

An inspirational and informative series of compact handbooks by the influential management guru and author of the best-selling In Search of Excellence sheds new light on key concepts in the business world and provides helpful guidance on how to achieve success in the high-pressure, fast-moving arena of modern business.

Product Description: Marketing to Women shows why the women's market is the fastest track to strong business results in today's extraordinarily competitive environment, and an increasingly important and powerful market segment which companies cannot afford to ignore...read more (view table of contents, read Amazon.com's description)