Product Description: The first book to reveal how thinking like a designer can help solve the greatest challenges we face in business, society, and our daily lives. What can we learn from the ways great designers think-and how can it improve our world? In this highly original book by journalist Warren Berger, in collaboration with celebrated designer Bruce Mau, ten groundbreaking principles of design are shown in action-addressing business, social, and personal challenges and improving the way we think, work, and live...read more

Product Description: The first book to reveal how thinking like a designer can help solve the greatest challenges we face in business, society, and our daily lives. What can we learn from the ways great designers think-and how can it improve our world? In this highly original book by journalist Warren Berger, in collaboration with celebrated designer Bruce Mau, ten groundbreaking principles of design are shown in action-addressing business, social, and personal challenges and improving the way we think, work, and live...read more

A celebrated adventurer shares his own approach to life to encourage readers to overcome fear and seek out memorable experiences, in an uplifting, step-by-step handbook that shows readers how to shed inhibitions, confront one's fears, pursue their dreams, and test their limits by creating and pursuing a 'List for Life.' Reprint. 30,000 first printing.

Product Description: More than a means of moving merchandise, advertising has been increasingly recognized not only as an art form all its own, but also as a central, defining element of popular culture. Together, the 14 chapters of Advertising Today provide a thematic overview of the evolution of advertising around the world over the past 30 years, charting influences from the political and social upheavals of the 1960s, to the appropriation of cinematic production techniques and special effects in the 1980s, to the influence of the Internet in the 1990s...read more