Pierre Berthon has written 1 work(s)
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Product Description: This exciting new text from The Dryden Press provides a strategic marketing and managerial perspective of electronic commerce. The research of the four highly qualified authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance...read more
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Paperback:
9781616100292 | Univ Pr of Florida, September 24, 2009, cover price $31.50 | About this edition: This exciting new text from The Dryden Press provides a strategic marketing and managerial perspective of electronic commerce.
9780030265334 | Harcourt College Pub, July 1, 1999, cover price $61.95 | About this edition: This exciting new text from The Dryden Press provides a strategic marketing and managerial perspective of electronic commerce.
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