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Jim Blythe has written 19 work(s)
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Cover for 9789814408387 Cover for 9780415816472 Cover for 9780415816489 Cover for 9781844803811 Cover for 9783642346378 Cover for 9780273630210 Cover for 9780273693581 Cover for 9780273717362 Cover for 9780273757689 Cover for 9780462099491 Cover for 9780080966243 Cover for 9780273724711 Cover for 9781847874986 Cover for 9781856175036 Cover for 9781412930871 Cover for 9781412930888 Cover for 9780273658580 Cover for 9780273702054 Cover for 9781412910347 Cover for 9781446273999 Cover for 9780314010049 Cover for 9781408011478 Cover for 9781446274002 Cover for 9781844801206 Cover for 9780324315448 Cover for 9781844800018 Cover for 9781844800230 Cover for 9780273639602 Cover for 9780135731222
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We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solutions a product is offering. The mantra is always "sell more". De-marketing tries for the very opposite. Why would a company actively try to decrease demand? There are many good reasons to do so: a firm cannot supply large enough quantities, or wants to limit supply to a region of narrow profit margin. Or, crucially, to discourage undesirable customers: those that could be bad for brand reputation, or in the case of the finance sector, high risk. De-marketing can yield effective solutions to these issues, effectively curtailing demand yet (crucially) not destroying it. Nevertheless, the fundamental negativity of de-marketing strategies often causes organisations to hide them from view and, as a result, they are rarely studied. This then is the first book to cast light on the secretive, counterintuitive world of de-marketing, deconstructing its mysteries and demonstrating how to incorporate them into a profit-driven marketing plan. A selection of thought leaders in strategic marketing mix theory with illustrative global cases, providing insight into how these strategies have been employed in practice and measuring their successes and failures. It’s a must-read for any student or researcher that wants to think differently about marketing.
By Jim Blythe (editor) and Nigel Bradley (editor)

Hardcover:

9780415816472 | Routledge, October 21, 2013, cover price $135.00 | About this edition: We all understand the basic principles underpinning marketing activity: to identify unfulfilled needs and desires and boost demand for the solutions a product is offering.

Paperback:

9780415816489 | Routledge, November 4, 2013, cover price $57.95

'This text is a rare find: a book on buyer behaviour to which we all can all relate; one that informs and expands our knowledge whilst actually being an interesting read. Students and practitioners alike will find this a useful and enjoyable addition to their bookshelf' - Peter Murphy, Teesside University Business School. Consumer behaviour is the starting point for all marketing planning and this book provides the necessary insights to understand what makes people buy, and buy again. Written from a European perspective, international in its scope, the book first provides a comprehensive overview of research and then links theory to practical aspects of marketing. All elements of consumption behaviour, from initial need recognition through to the final disposal of the worn-out or used-up product are covered, using up-to-date examples from the real world.

Hardcover:

9781446266441 | 2 edition (Sage Pubns Ltd, April 24, 2013), cover price $163.00

Paperback:

9781446266458 | 2 edition (Sage Pubns Ltd, April 24, 2013), cover price $70.00
9781844803811 | Cengage Learning, November 20, 2007, cover price $72.99 | About this edition: 'This text is a rare find: a book on buyer behaviour to which we all can all relate; one that informs and expands our knowledge whilst actually being an interesting read.

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Product Description: This book constitutes the thoroughly refereed post-conference proceedings of the workshop on Usable Security, USEC 2012, and the third Workshop on Ethics in Computer Security Research, WECSR 2012, held in conjunction with the 16th International Conference on Financial Cryptology and Data Security, FC 2012, in Kralendijk, Bonaire...read more
By Jim Blythe (editor)

Paperback:

9783642346378 | Revised edition (Springer-Verlag New York Inc, November 27, 2012), cover price $72.00 | About this edition: This book constitutes the thoroughly refereed post-conference proceedings of the workshop on Usable Security, USEC 2012, and the third Workshop on Ethics in Computer Security Research, WECSR 2012, held in conjunction with the 16th International Conference on Financial Cryptology and Data Security, FC 2012, in Kralendijk, Bonaire.

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Product Description: Essentials of Marketing 5e provides a vibrant and accessible introduction to Marketing providing concise and accessible coverage of: * traditional marketing techniques and theories, * the practical and tactical decision-making processes involved in marketing, * up-to-date topics such as corporate social responsibility, social media and ethics...read more

Hardcover:

9780273646679 | 2 edition (Financial Times Management, November 1, 2000), cover price $65.00

Paperback:

9780273757689 | 5 pap/psc edition (Pearson Education Ltd, August 28, 2012), cover price $110.00 | About this edition: Essentials of Marketing 5e provides a vibrant and accessible introduction to Marketing providing concise and accessible coverage of: * traditional marketing techniques and theories, * the practical and tactical decision-making processes involved in marketing, * up-to-date topics such as corporate social responsibility, social media and ethics.
9781428855267 | Academic Internet Pub Inc, December 31, 2010, cover price $29.95
9780273717362 | 4th edition (Prentice Hall, December 16, 2008), cover price $170.40 | About this edition: This book is aimed at undergraduates taking an introductory marketing course.
9780273693581 | 3 edition (Financial Times Management, July 30, 2005), cover price $77.50
9780273630210 | Financial Times Management, May 1, 1998, cover price $42.50 | also contains Sensors: An Introductory Course | About this edition: This book is aimed at undergraduates taking an introductory marketing course.

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Product Description: Are you looking for a great idea or some inspiration to make your PR and promotions more effective and cutting edge? This book contains 100 great PR ideas, extracted from the world s best companies.Ideas provide the fuel for individuals and companies to create value and success...read more

Paperback:

9780462099491 | Marshall Cavendish Corp, April 1, 2011, cover price $19.50 | About this edition: Are you looking for a great idea or some inspiration to make your PR and promotions more effective and cutting edge?

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Product Description: ‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications...read more

Paperback:

9780080966243 | Reprint edition (Routledge, July 26, 2010), cover price $45.95 | About this edition: ‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing.

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Product Description: Marketing Planning provides an overview of the essential elements of marketing planning with a particular emphasis on the components of the marketing planning process, whilst highlighting the three core themes of environment, strategy and context...read more

Paperback:

9780273724711 | Financial Times Management, July 14, 2010, cover price $95.00 | About this edition: Marketing Planning provides an overview of the essential elements of marketing planning with a particular emphasis on the components of the marketing planning process, whilst highlighting the three core themes of environment, strategy and context.

Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Each entry comprises of:-Definition-Summary-Broader discussion -Examples and illustrations-Key literature and further readingIntroductory chapters serve to situate and introduce the topics.

Hardcover:

9781847874986 | Sage Pubns Ltd, March 5, 2009, cover price $116.00 | About this edition: Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today.

Paperback:

9781428844636 | Academic Internet Pub Inc, December 31, 2010, cover price $27.95
9781847874993 | Sage Pubns Ltd, March 5, 2009, cover price $51.00

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Product Description: 'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications...read more

Paperback:

9781856175036 | Butterworth-Heinemann, September 11, 2008, cover price $40.95 | About this edition: 'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing.

Miscellaneous:

9780080949468 | Butterworth-Heinemann, September 1, 2008, cover price $35.95

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Product Description: This is the book marketing students have been waiting for. Packed full of lively debate and funny anecdotes, this book covers topics marketing students are familiar with, such as key thinkers and concepts, and some they are not. It looks at areas most textbooks ignore, such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures...read more

Hardcover:

9781412930871 | Sage Pubns Ltd, November 15, 2006, cover price $74.00 | About this edition: This is the book marketing students have been waiting for.

Paperback:

9781412930888 | Sage Pubns Ltd, November 15, 2006, cover price $36.00 | About this edition: This is the book marketing students have been waiting for.

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Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour issues as well as explaining how marketing communications works in the real world. The text is ideal for those studying marketing communications for the first time.

Paperback:

9780273702054 | 3 edition (Prentice Hall, June 1, 2006), cover price $140.33
9780273658580 | 2 edition (Financial Times Management, December 1, 2003), cover price $72.50 | About this edition: Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications.

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Introduces to the subject of Marketing, that aims to help readers to extend their understanding of key concepts, and enhance their thinking skills in line with course requirements. This work provides support on how to revise for exams, and prepare for and write assessed pieces. It includes key themes, and sample exam questions and answers.

Hardcover:

9781412910330 | Sage Pubns Ltd, March 29, 2006, cover price $102.00

Paperback:

9781412910347 | Sage Pubns Ltd, March 29, 2006, cover price $34.00 | About this edition: Introduces to the subject of Marketing, that aims to help readers to extend their understanding of key concepts, and enhance their thinking skills in line with course requirements.

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When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you′re out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is about advertising and communications in part, but it′s also about many other things which all aim to create value for customers, from product research and innovation to after-care service and maintaining relationships. It′s a rich and fascinating area of management waiting to be explored - so welcome to Marketing!  Jim Blythe′s Principles and Practice of Marketing will ease you into the complexities of Marketing to help you achieve success in your studies and get the best grade. It provides plenty of engaging real-life examples, including brands you know such as Netflix and PayPal - marketing is not just about products, but services too. Marketing changes as the world changes, and this textbook is here to help, keeping you up to speed on key topics such as digital technologies, globalization and being green.  The companion website offers a wealth of resources for both students and lecturers and is available at www.sagepub.co.uk/blythe3e. An electronic inspection copy is also available for instructors.

Hardcover:

9781446273999, titled "Principles & Practice of Marketing" | 3 edition (Sage Pubns Ltd, November 5, 2013), cover price $171.00 | About this edition: When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you′re out - all those moments in the day when somebody is trying to grab your attention and sell you something!

Paperback:

9781446274002 | 3 edition (Sage Pubns Ltd, November 5, 2013), cover price $74.00
9781408011478 | 2 edition (Cengage Learning, April 16, 2009), cover price $79.99
9781844801206 | Gardners Books, December 13, 2005, cover price $83.35 | About this edition: The intention of this book is to explain the received wisdom about marketing, and provide the counter-arguments which moderate the debate.
9780314010049, titled "Fundamentals of Business Law" | 2nd ed edition (West Group, January 1, 1993), cover price $37.00 | also contains Fundamentals of Business Law

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Product Description: This pioneering new text covers current theories on business-to-business marketing from a global standpoint. It covers current theory from a practical viewpoint and includes market entry strategies trade fairs, reputation management and corporate communications...read more

Paperback:

9780324315448 | South-Western Pub, December 27, 2004, cover price $131.95 | About this edition: This pioneering new text covers current theories on business-to-business marketing from a global standpoint.
9781844800018 | Cengage Learning College, November 30, 2004, cover price $60.99 | About this edition: This pioneering new text covers current theories on business-to-business marketing from a global standpoint.

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Paperback:

9781844800230 | 1 edition (Cengage Learning College, November 1, 2004), cover price $55.99

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Product Description: Marketing Communication is a short text which will give students a concise overview of the techniques, supporting theories and strategic and tactical decision-making processes involved in marketing communications. Each chapter begins with an overview of the content with learning aims, and will end with a bullet-point summary of the key issues, a case study with its own questions, annotated suggestions for further reading, chapter questions, and a glossary...read more

Paperback:

9780273639602 | Trans-Atlantic Pubns, August 1, 1999, cover price $49.50 | also contains Tensor Algebra and Tensor Analysis for Engineers: With Applications to Continuum Mechanics | About this edition: Marketing Communication is a short text which will give students a concise overview of the techniques, supporting theories and strategic and tactical decision-making processes involved in marketing communications.

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Product Description: A user-friendly, readable and concise introduction to the subject of consumer behaviour. (view table of contents, read Amazon.com's description)

Paperback:

9780135731222 | Pearson P T R, May 1, 1997, cover price $19.95 | About this edition: A user-friendly, readable and concise introduction to the subject of consumer behaviour.

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