Product Description: For decades young people in the 18-to-34 age group have been the darlings of advertisers and marketers who yearn for greater sales and the elusive buzz of publicity. As a consequence of this focus, Bogart argues, media content itself has changed...read more

The author presents insights gained from fifty years of public opinion analysis and offers excerpts from his most famous reports and stories about personalities including Elmo Roper, Marion Harper, Emerson Foote, and Leo Lowenthal. (view table of contents)

Product Description: American mass media are the world's most diverse, rich and free. But their dazzling resources, variety, and influence cannot be rated by the envy they arouse in other countries. Their failures are commonly excused on the grounds that they are creatures of the market, that they give people what they want...read more

Product Description: This reassessment of the Cold War premises of American Propaganda brings the original 1954 study up to date and places it into historical context. The book is a careful examination of the principles and beliefs that have guided American propaganda operations including the dilemmas that currently face American information policy...read more

Product Description: The Newspaper Readership Project (1977-1983) was an unprecedented cooperative attempt by the American newspaper industry to halt the downward trend in readership and circulation. The Project had an enormous impact on American newspapers; it spurred such changes in their content as special sections and new graphics, and led to important innovations in distribution and promotion...read more

Examines the assumptions, measurements, and other factors which underlie many advertising decisions, dealing with those generic characteristics of mass communication exploitable for marketing purposes and emphasizing media strategy

The viewing habits of American TV audiences are analyzed to show the impact of television on politics, economics, and education