Product Description: Political Persuasion and Attitude Change defines and introduces a new field of research, one that investigates the alteration of people's attitudes: when people can be moved, and when they cannot. Each chapter synopsizes a major area of political persuasion and provides an update on the latest findings as well as overviews of past research in each area...read more

Product Description: Drawing on a multitude of data sets and building on analyses carried out over more than a decade, Reasoning and Choice offers a major new theoretical explanation of how ordinary citizens figure out what they favor and oppose politically...read more (view table of contents, read Amazon.com's description)

Product Description: Drawing its case material from the modern presidency, from Kennedy through Reagan, with looks backward as far as Truman, this innovative work shows how the standing of the president with the American people has come to have a political life of its own.