Describes aspects of persuasion, tells how to use copywriting techniques in routine business communication, and provides specific tips for business letters, memos, and reports

Photographs portray the land, peoples, culture, religions, and dwellings of Egypt

Product Description: For three years, photographer Mary Cross travelled throughout Morocco, from the Sahara Desert in the south to the Rif Mountains in the north, visiting large cities, small villages, and the country's little-known, inaccessible regions...read more

Product Description: This unique collection of essays explores postmodern American culture and the shaping influence of advertising. Using contemporary theory, the authors present a wide variety of perspectives on advertising's methods, language, and cultural effects...read more (view table of contents, read Amazon.com's description)

Combines poignant photography with the writings of a Pulitzer Prize-winning author to create a portrait of contemporary Vietnam healed from the war and replete with lush landscapes, customs, villages, traditions, and cities. 15,000 first printing. (view table of contents)

Provides a decade-by-decade analysis of consumer product advertising in the United States during the twentieth century, and discusses how products evolve to become cultural icons. (view table of contents)

Product Description: Dogs eat burritos, camels smoke cigarettes, and frogs drink beer. Welcome to the Century of the Consumer. In the 20th century, Americans were romanced by consumer culture, which in turn reflected the changing attitudes, priorities, and values of the country...read more

Traces the life of the often controversial but always popular singer.

Product Description: Bloggerati, Twitterati: How Blogs and Twitter Are Transforming Popular Culture explores the ongoing digital revolution and examines the way it is changing—and will change—the way people live and communicate. Starting from the proposition that the Internet is now the center of popular culture, the book offers descriptions of blogs and Twitter and the online behavior they foster...read more