Product Description: Even though organisations have become increasingly marketing-focussed in their approach - and it is clear that marketing is more than just the 'marketing department' - marketing is one of the most misunderstood areas of business. Philip Kotler, an American marketing guru, defines it as 'the business function that identifies current unfulfilled needs and wants, defines and measures their magnitude, determines which target markets the organisation can best serve and decides on appropriate products, services, and programmes to serve these markets...read more

Everyone knows the feeling of attending a dreary and formulaic presentation where dense lumps of text are read verbatim from the screen. The expression “death by PowerPoint” says it all. But it need not be that way. With a little time and effort anyone can add life to their presentations. The PowerPoint Detox is a straightforward, practical guide that helps readers prepare effective slides, improve their presenting style, make themselves understood, and enhance their message.  It is designed to appeal to anyone who needs to use PowerPoint: new presenters and those with some experience, those who have had some training and those who have not. With sample slides and plenty of examples reproduced in PowerPoint style, The PowerPoint Detox is a how-to book that will help readers add explanatory power, style and professionalism to their presentations.

Clear and distinctive written communications help project a favorable personal and corporate personality. Effective Business Writing will help readers formulate a systematic approach to writing that makes it easier and quicker to get the right words down, avoiding the dangers of bland and formulaic approaches. It is important to adopt the right style, create a clear and appropriate structure, and select the method - letter, fax or email - that suits one's purpose. Effective Business Writing teaches how to do this.  It covers the advantages and disadvantages of email and how to make it productive, as well as the approach to take when writing longer documents such as reports and proposals. Every executive or manager who has to “put pen to paper,” whether their communications are external or internal, and who wants to be understood and make their messages count will find Effective Business Writing valuable.

Product Description: Negociación eficaz for Rookies te explica las mejores técnicas para alcanzar el éxito, una serie de tácticas adaptadas para que puedas utilizarlas desde el primer momento en diferentes contextos convirtiéndote en un experto negociador.

Product Description: By reviewing the key factors that contribute to clear, effective, impressive, and memorable communication, this handy reference can boost anyone’s career and help avoid loss of face, temper, and credibility that can arise from poor communication...read more

Product Description: A comprehensive and accessible book covering all key marketing matters, with an emphasis on practicality and why marketing is important in engineering. Aimed primarily at non-marketing people wanting clarification of marketing's purpose, role and methods.

Product Description: This step-by-step guide to developing a constructive and mutually beneficial way of working with a boss shows how to make an impact, communicate effectively with senior people, secure agreement from the boss, deal with difficulties, and get the most out of job appraisals...read more

Product Description: Aiming to get people out of a career rut, this guide offers a 10-step “career detox” program. The advice puts those who thought they were in a dead-end job on the road to a more fulfilling and rewarding career by helping to assess their current job and career situations, set future objectives, and differentiate themselves in a competitive job market...read more

Product Description: FIRST CLASS at last! Luxury --splendour -- magnificence -- excellence -- sumptuous -- grandeur. Fed up with the grisly process of travel: the slow queues, the delays, the crowds, the stress, hassle and tedium, and the extreme discomfort of the average economy airline seat? The author was, and he decided to do something about it...read more

Product Description: Too many managers don't have what it takes to carry a good presentation. And they know it. Equally they know that to acquire the skill is to join an admired few, upwardly mobile managers. So motivation to learn is strong and rewarding...read more

Product Description: This book is about creating and maximising sales success. It reviews how to win orders in competitive conditions. It is specifically designed for a range of professionals working in, and linked to, the property world including: surveyors, planners, architects, estate agents, property lawyers and consultants and reflects the special nature of this field of work...read more

Product Description: La perfecta gestión del tiempo le ofrece una serie de consejos prácticos que sirven como orientación para ayudarle a convertirse en campeona y campeón en la buena organización de su tiempo. El libro incluye una gran cantidad de instrucciones y técnicas probadas que permiten a cualquiera revisar y juzgar los hábitos de la p...read more

Product Description: * A new textbook for the next generation of marketers (view table of contents, read Amazon.com's description)

(view table of contents)