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Seth Godin has written 94 work(s)

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All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

By Seth Godin

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Paperback:

9781591845331 | Portfolio, April 24, 2012, cover price $15.00

Meatball Sundae: Is Your Marketing Out of Sync?

'Meatballs' as the author sees it, are the goods and services that we are familiar with. The 'topping' is new marketing - all that fancy, shiny stuff that marketers love and CEOs wish would shine on them. This book is suitable for companies and individuals looking to make sense of the myriad opportunities presented by the web and new marketing.

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Hardcover:

9780749928315 | Gardners Books, January 10, 2008, cover price $23.35 | also contains Meatball Sundae: Is Your Marketing Out of Sync? | About this edition: 'Meatballs' as the author sees it, are the goods and services that we are familiar with.

9781591841746 | Portfolio, December 27, 2007, cover price $23.95 | About this edition: An analysis of current marketing practices argues that established brands are losing growth potential by using strategies that are inconsistent with their products, making recommendations for utilizing options that are more compatible and effective.

Paperback:

9781591845355 | Portfolio, April 24, 2012, cover price $15.00 | also contains Meatball Sundae: Is Your Marketing Out of Sync?

We Are All Weird: The Myth of Mass and the End of Compliance

Amazon.com Review: Book Description: We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for end of mass and for the beginning of offering people more choices, more interests and giving them more authority to operate in ways that reflect their own unique values...read more

By Seth Godin

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Hardcover:

9781936719228 | Brilliance Audio, September 21, 2011, cover price $25.00 | About this edition: We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard.

CD/Spoken Word:

9781455821198 | Unabridged edition (Brilliance Audio, September 21, 2011), cover price $14.99 | About this edition: Amazon.

9781455821211 | Mp3 una edition (Brilliance Audio, September 21, 2011), cover price $14.99 | About this edition: Amazon.

Purple Cow: Transform Your Business by Being Remarkable

Product Description: In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't? How did they confound critics and achieve spectacular growth, leaving behind formerly tried-and-true brands? Godin showed that the traditional Ps that marketers had used for decades to get their products noticed-pricing, promotion, publicity, packaging, etc...read more

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Hardcover:

9781591843177 | New edition (Portfolio, November 12, 2009), cover price $22.95 | About this edition: The classic bestseller that taught the business world that safe is risky; very good is bad; and above all, you're either remarkable or invisible In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't?

9781591840213 | Portfolio, May 1, 2003, cover price $20.95 | About this edition: Demonstrates the need for companies to develop innovative products, services, and techniques that consumers will seek out, and provides examples of successful marketers in today's changing economy.

CD/Spoken Word:

9781596597587 | Unabridged edition (Gildan Audio, September 27, 2011), cover price $19.98 | About this edition: In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't?

Poke the Box

Product Description: We send our kids to school and obsess about their test scores, their behavior and their ability to fit in. We post a help wanted ad and look for experience, famous colleges and a history of avoiding failure. We invest in companies based on how they did last quarter, not on what they’re going to do tomorrow...read more

By Seth Godin

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CD/Spoken Word:

9781455810970 | Unabridged edition (Brilliance Audio, March 1, 2011), cover price $14.99 | About this edition: We send our kids to school and obsess about their test scores, their behavior and their ability to fit in.

9781455810994 | Mp3 una edition (Brilliance Audio, March 1, 2011), cover price $14.99 | About this edition: Amazon.

Poke the Box: Library Edition

By Seth Godin

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CD/Spoken Word:

9781455810987 | Unabridged edition (Brilliance Audio Lib Edn, March 1, 2011), cover price $39.97 | About this edition: We send our kids to school and obsess about their test scores, their behavior and their ability to fit in.

9781455811007 | Mp3 una edition (Brilliance Audio Lib Edn, March 1, 2011), cover price $39.97 | About this edition: Amazon.

Why Crm Doesn't Work: How to Win by Letting Customers Manange the Relationship

By Seth Godin (foreword by)

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Miscellaneous:

9780470882801 | Bloomberg Pr, May 21, 2010, cover price $29.95

9780470884805 | Bloomberg Pr, May 21, 2010, cover price $29.95

Survival Is Not Enough: Why Smart Companies Abandon Worry and Embrace Change

Product Description: You can't embrace change any faster...can't make time for the synergy training workshop...can't deal with one more change management seminar. So stop changing. Evolve. Evolution can be unleashed in your organization, effortlessly and gradually changing everything in its path...read more (view table of contents, read Amazon.com's description)

By Charles Darwin (foreword by) and Seth Godin

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Paperback:

9780743233385 | Reprint edition (Free Pr, November 26, 2002), cover price $19.95 | About this edition: You can't embrace change any faster.

Tribes: We Need You to Lead Us

Product Description: A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have joined tribes, be they religious, ethnic, political, or even musical (think of the Deadheads)...read more

By Seth Godin

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CD/Spoken Word:

9781423374114 | Mp3 una edition (Brilliance Audio, October 21, 2008), cover price $19.95 | About this edition: A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea.

9781423374091 | Unabridged edition (Brilliance Audio, October 21, 2008), cover price $19.99 | About this edition: A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea.

Tribes: We Need You to Lead Us: Library Edition

By Seth Godin

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CD/Spoken Word:

9781423374121 | Mp3 una edition (Brilliance Audio Lib Edn, October 21, 2008), cover price $39.25 | About this edition: A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea.

9781423374107 | Unabridged edition (Brilliance Audio Lib Edn, October 21, 2008), cover price $62.25 | About this edition: A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea.

El abismo/ The Dip: Un pequeno libro que le ensenara cuando renunciar y cuando perseverar/ a Little Book That Teaches You When to Quit and When to Stick

Product Description: En superar un obstaculo esta el secreto para el exito. Ante una situacion dificil (obstaculo / dip) los que aceptan el reto y superan el obstaculo sobresalen en el mundo. Un obstaculo es nuestra razon de ser porque nos da la oportunidad de sobresalir...read more

By Seth Godin

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Paperback:

9789584506627 | Italian edition edition (Norma S A Editorial, August 8, 2008), cover price $20.00 | About this edition: En superar un obstaculo esta el secreto para el exito.

The Dip: When to Quit (and When to Stick) Library Edition

By Seth Godin

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Miscellaneous:

9781602528703 | Unabridged edition (Findaway World Llc, October 1, 2007), cover price $34.99

The Dip: When to Quit (And When to Stick)

Product Description: Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point - really hard, really not fun. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how hard you try...read more

By Seth Godin

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Miscellaneous:

9781602523715 | Unabridged edition (Findaway World Llc, October 1, 2007), cover price $29.99 | About this edition: Every new project (or career or relationship) starts out exciting and fun.

Small Is the New Big

By Seth Godin

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Miscellaneous:

9781602522091 | Abridged edition (Findaway World Llc, August 1, 2007), cover price $34.99

Small Is the New Big: Library Edition

Product Description: More provocative business thinking from the bestselling author of Purple Cow and All Marketers Are Liars As one of today’s most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring...read more

By Seth Godin

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Miscellaneous:

9781602527096 | Abridged edition (Findaway World Llc, August 1, 2007), cover price $54.99 | About this edition: More provocative business thinking from the bestselling author of Purple Cow and All Marketers Are Liars As one of today’s most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring.

Everyone's an Expert

Product Description: This book is a reprint of a 2005 free ebook under Creative Commons License by Seth Godin.

By Seth Godin

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Paperback:

9789562919869 | Reprint edition (Lightning Source Inc, June 30, 2007), cover price $9.99 | About this edition: This book is a reprint of a 2005 free ebook under Creative Commons License by Seth Godin.

The Dip: A Little Book That Teaches You When To Quit (And When To Stick)

The author of Permission Marketing and Purple Cow shares insights into knowing when to support or fight corporate systems, explaining how to recognize and drop defunct practices to protect profits, job security, and professional satisfaction.

By Seth Godin and Hugh Macleod (illustrator)

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Hardcover:

9781591841661 | Portfolio, May 10, 2007, cover price $14.95 | About this edition: Describes when to support and when to fight corporate systems, explaining how to recognize and drop defunct practices to protect profits, job security, and professional satisfaction.

Free Prize Inside!: How to Make a Purple Cow

The best-selling author of Purple Cow and Permission Marketing shares the secrets of creating innovative marketing approaches when traditional ones have stopped working, explaining how to find success by building one's best ideas right into a product or service and emphasizing the importance of creativity, initiative, and strategy. Reprint.

By Seth Godin

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Paperback:

9781591841678 | Reprint edition (Portfolio, April 24, 2007), cover price $14.00 | About this edition: Shares the secrets of creating innovative marketing approaches, explaining how to find success by building good ideas right into a product or service and emphasizing the importance of creativity, initiative, and strategy.

Everyone Is an Expert

By Seth Godin

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Paperback:

9789562912143 | Lightning Source Inc, January 1, 2007, cover price $9.99

Small Is the New Big: And Other Riffs, Rants, and Remarkable Business Ideas

A collection of provocative favorites from the influential business thinker's top-ranked blog includes 'How Much Would You Pay to Be on Oprah's Show?,' 'The Persistence of Really Bad Ideas,' and 'Would You Buy Life Insurance at a Rock Concert?' By the author of Purple Cow and All Marketers Are Liars.' Simultaneous.

By Seth Godin

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CD/Spoken Word:

9781598870565 | Abridged edition (Highbridge Co, July 24, 2006), cover price $29.95 | About this edition: A collection of provocative favorites from the influential business thinker's top rated blog includes 'How Much Would You Pay to Be on Oprah's Show?

Small Is the New Big: And 183 Other Riffs, Rants, and Remarkable Business Ideas

By Seth Godin

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Hardcover:

9781591841265 | Portfolio, August 17, 2006, cover price $25.95 | About this edition: A collection of provocative favorites from the influential business thinker's top-ranked blog includes 'How Much Would You Pay to Be on Oprah's Show?

Survival Is Not Enough: Zooming, Evolution and the Future of Your Company

Offers a new approach to corporate organization to help companies thrive and grow during times of change that is designed to eliminate the anti-change reflex, promote effective change and evolution, and enhance profitability and success.

By Seth Godin

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Hardcover:

9780743225717 | Free Pr, January 1, 2002, cover price $26.00 | About this edition: Offers a new approach to corporate organization to help companies thrive and grow during times of change that is designed to eliminate the anti-change reflex, promote effective change and evolution, and enhance profitability and success.

Miscellaneous:

9780743562201, titled "Survival Is Not Enough: Zooming, Evolution, And the Future of Your Company" | Simon & Schuster, August 1, 2006, cover price $14.95

CD/Spoken Word:

9780743520317, titled "Survival Is Not Enough: Zooming, Evolution, and the Future of Your Company" | Abridged edition (Simon & Schuster Sound Ideas, January 1, 2002), cover price $24.00 | About this edition: Offers a new approach to corporate organization to help companies thrive and grow during times of change that is designed to eliminate the anti-change reflex, promote effective change and evolution, and enhance profitability and success.

Cassette/Spoken Word:

9780743520300, titled "Survival Is Not Enough: Zooming, Evolution, and the Future of Your Company" | Abridged edition (Simon & Schuster Sound Ideas, January 1, 2002), cover price $18.00 | About this edition: Offers a new approach to corporate organization to help companies thrive and grow during times of change that is designed to eliminate the anti-change reflex, promote effective change and evolution, and enhance profitability and success.

Unleashing the Idea Virus

By Seth Godin (narrator)

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Miscellaneous:

9780743561181 | Abridged edition (Simon & Schuster, June 1, 2006), cover price $11.95

The Big Moo: Stop Trying to Be Perfect And Start Being Remarkable

Presents a group of business thinkers who draw on the philosophies of Seth Godin's Purple Cow, using case stories to illustrate the development and promotion of ideas which will embrace change, take risks, and stand out in the market.

By Seth Godin (editor)

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Hardcover:

9781591841036 | Portfolio, October 20, 2005, cover price $21.95 | About this edition: Presents a group of business thinkers who draw on the philosophies of Seth Godin's Purple Cow, using case stories to illustrate the development and promotion of ideas which will embrace change, take risks, and stand out in the market.

CD/Spoken Word:

9781400102013 | Unabridged edition (Tantor Media Inc, January 1, 2006), cover price $24.99 | About this edition: Presents a group of business thinkers who draw on the philosophies of Seth Godin's Purple Cow, using case stories to illustrate the development and promotion of ideas which will embrace change, take risks, and stand out in the market.

9781400152018 | Mp3 una edition (Tantor Media Inc, January 1, 2006), cover price $19.99 | About this edition: Most organizations are stuck in a rut.

9781400132010 | Unabridged edition (Tantor Media Inc, January 1, 2006), cover price $49.99 | About this edition: Most organizations are stuck in a rut.

All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World

Presents an analysis of current marketing trends, maintaining that the marketing campaigns that succeed are those that cater to the inclination of consumers to believe the best story, irrespective of the facts.

By Seth Godin

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Hardcover:

9781591841005 | Portfolio, May 19, 2005, cover price $23.95 | About this edition: Presents an analysis of current marketing trends, maintaining that the marketing campaigns that succeed are those that cater to the inclination of consumers to believe the best story, irrespective of the facts.

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