Results for Seth Godin

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Seth Godin has written 93 work(s)

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Free Prize Inside!: The Next Big Marketing Idea

The best-selling author of Purple Cow and Permission Marketing shares the secrets of creating innovative marketing approaches when traditional ones have stopped working, explaining how to find success by building one's best ideas right into a product or service and emphasizing the importance of creativity, initiative, and strategy. 75,000 first printing.

By Seth Godin

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Hardcover:

9781591840411 | Portfolio, May 1, 2004, cover price $19.95 | About this edition: The author shares the secrets of creating innovative marketing approaches, explaining how to find success by building one's best ideas right into a product or service and emphasizing the importance of creativity, initiative, and strategy.

Free Prize Inside/Purple Cow

Product Description: Purple Cow was the #1 bestselling marketing book on Amazon in 2003. Now in Free Prize Inside, Seth Godin is back with practical advice on how to put Purple Cow thinking to work inside your organization (big or small, profit or non) to MAKE SOMETHING HAPPEN...read more

By Seth Godin

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Miscellaneous:

9780786558223 | Penguin/Highbridge, January 1, 2004, cover price $36.95 | About this edition: Purple Cow was the #1 bestselling marketing book on Amazon in 2003.

Sobrevir No Es Suficiente

The author of Permission Marketing explains how a fear of change and survival-level values are preventing many companies from becoming successful, revealing tactics that help businesses embrace change and offering a new approach to corporate organization to help companies thrive and grow during times of change. (Business & Finance)

By Seth Godin

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Hardcover:

9788495787279 | Empresa Activa, September 1, 2003, cover price $21.95 | About this edition: The author of Permission Marketing explains how a fear of change and survival-level values are preventing many companies from becoming successful, revealing tactics that help businesses embrace change and offering a new approach to corporate organization to help companies thrive and grow during times of change.

Why Crm Doesn't Work: How to Win by Letting Customers Manage the Relationship

Argues that CRM is not working as most companies have expected and that it is time to change to CMR, Customer Management of Relationships.

By Seth Godin (foreword by) and Frederick Newell

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Hardcover:

9781576601327 | 1 edition (Bloomberg Pr, March 1, 2003), cover price $29.95 | About this edition: Argues that CRM is not working as most companies have expected and that it is time to change to CMR, Customer Management of Relationships.

Unleashing the Ideavirus

Seth Godin examines how companies have successfully launched idea viruses. He offers a recipe to creating your own idea virus and shows how businesses can use idea virus marketing to succeed in a world that doesn't want to hear from traditional marketeers anymore.

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Paperback:

9780743220651 | New edition (Gardners Books, January 2, 2002), cover price $16.65 | About this edition: Seth Godin examines how companies have successfully launched idea viruses.

Miscellaneous:

9780786870455 | Hyperion Books, November 1, 2001, cover price $9.95

9780786870479 | Hyperion Books, November 1, 2001, cover price $9.95

9780786870493 | Hyperion Books, November 1, 2001, cover price $9.95

9780786870509 | Hyperion Books, November 1, 2001, cover price $9.95

9780786870462 | Hyperion Books, November 1, 2001, cover price $9.95

CD/Spoken Word:

9780743504232 | Simon & Schuster Sound Ideas, March 1, 2001, cover price $20.00 | About this edition: Explains how to launch big concepts that become very popular across large audiences, emphasizing the power of Internet marketing.

Cassette/Spoken Word:

9780743504225 | Simon & Schuster Sound Ideas, March 1, 2001, cover price $18.00 | About this edition: Explains how to launch big concepts that become very popular across large audiences, emphasizing the power of Internet marketing.

Lideres, S.A. / Leaders, Inc.

By Seth Godin

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Paperback:

9789706430496 | Selector S.A. De C.V., January 1, 2002, cover price $8.50

The Big Red Fez: How to Make Any Web Site Better

Identifies the guiding principles behind creating websites that satisfy visitors and keep them coming back for more.

By Seth Godin

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Paperback:

9780743227902 | Free Pr, January 8, 2002, cover price $12.95 | About this edition: Identifies the guiding principles behind creating websites that satisfy visitors and keep them coming back for more.

Unleashing the Ideavirus: Stop Marketing at People! : Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing for You

Shows how to spark a customer-to-customer dialogue that spreads like a virus, costs companies next to nothing, and dispenses of traditional marketing methods. Reprint. 100,000 first printing. (view table of contents)

By Malcolm Gladwell and Seth Godin

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Paperback:

9780786887170 | Reprint edition (Hyperion Books, October 1, 2001), cover price $14.00 | About this edition: Explains how to launch big concepts that become very popular across large audiences, emphasizing the power of Internet marketing.

Acerca De Ventas Y Quieres Saber Mas

Product Description: Paginas especializadas que te muestran como acabar con tu ansiedad y triunfar en ventas.

By Seth Godin

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Paperback:

9789685015097 | Juan Granica S A, August 1, 2001, cover price $15.00 | About this edition: Paginas especializadas que te muestran como acabar con tu ansiedad y triunfar en ventas.

Acerca De Como Iniciar Tu Propio Negocio

By Seth Godin

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Paperback:

9789685015080 | Juan Granica S A, August 1, 2001, cover price $15.00

If You're Clueless About the Stock Market and Want to Know More

Amazon.com Review: If You're Clueless About the Stock Market and Want to Know More is the perfect title for this snappy info-guide from Seth Godin, a prolific "book packager" who has developed a number of bestselling personal finance tomes. Aimed at the beginning long-term investor--rather than the day trader wannabe often targeted by today's investment tutorials--this book covers virtually all the essential techniques and procedures involved in the process, and it does so in a clear and logical manner...read more (view table of contents, read Amazon.com's description)

By Seth Godin

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Paperback:

9780793143672 | 2 edition (Kaplan, March 8, 2001), cover price $17.99 | About this edition: Amazon.

9780793125555 | Dearborn Trade Pub, June 1, 1997, cover price $15.95 | About this edition: Explains why companies issue stock, how much it takes to get started, how to value stocks, and what is actually owned in a share of stock

Permission Marketing: Turning Strangers into Friends and Friends into Customers With a New Afterword by the Author

The founder of Yoyodyne explains how marketing specialists can shape messages to promote a willing acceptance by consumers and offers advice on how to enhance marketing effectiveness by building long-term relationships with customers, creating trust, building brand awareness, and more. Reprint.

By Seth Godin and Don Peppers (foreword by)

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Paperback:

9780684865539 | Reprint edition (Touchstone Books, March 1, 2001), cover price $13.00 | About this edition: The founder of Yoyodyne explains how marketing specialists can shape messages to promote a willing acceptance by consumers and offers advice on how to enhance marketing effectiveness by building long-term relationships with customers, creating trust, building brand awareness, and more.

Unleashing the Ideavirus: Stop Marketing at People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing for You

Product Description: Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, best-selling Author Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer...read more (view table of contents, read Amazon.com's description)

By Seth Godin

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Hardcover:

9780970309907 | Dearborn Trade Pub, October 1, 2000, cover price $40.00 | About this edition: Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, best-selling Author Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer.

Permission Marketing: Turning Strangers into Friends and Friends into Customers

The current executive VP at Yahoo! introduces a new marketing concept where a business obtains a customer's 'permission' to receive an advertising message, thus inviting them to learn more about the product, while eliminating resistance, creating trust, and building brand awareness. Read by the author.

By Seth Godin

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Hardcover:

9780684856360, titled "Permission Marketing: Turning Strangers into Friends, and Friends into Customers" | Simon & Schuster, May 1, 1999, cover price $26.00 | About this edition: Explains how marketing specialists can shape messages to promote a willing acceptance by consumers and offers advice on how to enhance marketing effectiveness by building long-term relationships with customers, creating trust, and building brand awareness

CD/Spoken Word:

9780743510127, titled "Permission Marketing: Turning Strangers into Friends, and Friends into Customers" | Abridged edition (Simon & Schuster Sound Ideas, November 1, 2000), cover price $20.00 | About this edition: Explains how marketing specialists can shape messages to promote a willing acceptance by consumers and offers advice on how to enhance marketing effectiveness by building long-term relationships with customers, creating trust, and building brand awareness.

Cassette/Spoken Word:

9780671046422 | Simon & Schuster Sound Ideas, August 1, 1999, cover price $18.00 | About this edition: Explains how marketing specialists can shape messages to promote a willing acceptance by consumers and offers advice on how to enhance marketing effectiveness by building long-term relationships with customers, creating trust, and building brand awareness.

Encuentra Tu Trabajo Ideal

(view table of contents)

By Beth Burns and Seth Godin

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Paperback:

9780793133628 | Dearborn Trade Pub, June 1, 1999, cover price $16.95

9789688602683 | Pax Mexico L.C.C.S.A., March 1, 1999, cover price $21.95

Guerrilla Marketing for Home-Based Business

By Seth Godin, Jay Conrad Levinson and Barrett Whitener (narrator)

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Cassette/Spoken Word:

9780786113958 | Blackstone Audio Inc, February 1, 1999, cover price $32.95

9780786110957 | Blackstone Audio Inc, February 1, 1997, cover price $32.95

If You're Clueless About Financial Planning and Want to Know More

Covers various aspects of financial planning, including money management, college and retirement investments, health and disability insurance, and estate planning

By Seth Godin and John Parmalee

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Paperback:

9780793129881 | Dearborn Trade Pub, January 1, 1999, cover price $15.95 | About this edition: Covers various aspects of financial planning, including money management, college and retirement investments, health and disability insurance, and estate planning

The Bootstrapper's Bible: How to Start and Build a Business With a Great Idea and (Almost) No Money

Amazon.com Review: Starting out in 1986 with practically nothing, book packager and cyberentrepreneur Seth Godin has created a new- and old-media business that now employs 40 and generates around $5 million in annual revenue. In The Bootstrapper's Bible: How to Start and Build a Business with a Great Idea and (Almost) No Money, Godin shows precisely how his own venture, and a slew of others like Dell Computer, Burton Snowboards, Bose Corporation, Starbucks, and many lesser-known companies, ultimately managed to turn that nothing into something quite substantial...read more (view table of contents, read Amazon.com's description)

By Seth Godin

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Paperback:

9781574101034 | Upstart Pub Co, December 1, 1998, cover price $22.95 | About this edition: Amazon.

If You're Clueless About Selling and Want to Know More

Covers the language of selling, targeting prospects, creating a good first impression, making an effective presentation, and closing the sale (view table of contents)

By Seth Godin

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Paperback:

9780793129898 | Dearborn Trade Pub, December 1, 1998, cover price $15.95 | About this edition: Covers the language of selling, targeting prospects, creating a good first impression, making an effective presentation, and closing the sale

The Totally Terrific $10,000 Trivia Challenge

A unique and exciting trivia game from Yoyodyne Entertainment, creators of popular online games, offers a $10,000 prize to its online winner and consists of clever, irrevent, and challenging questions concerning current and historical happenings. Original.

By Seth Godin and Wendy Hall

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Paperback:

9780425163597 | Boulevard, September 1, 1998, cover price $10.00 | About this edition: A unique and exciting trivia game from Yoyodyne Entertainment, creators of popular online games, offers a $10,000 prize to its online winner and consists of clever, irrevent, and challenging questions concerning current and historical happenings.

Get What You Deserve!: How to Guerrilla Market Yourself

A groundbreaking guide presents a vast array of tips, strategies, and techniques for marketing and analyzing oneself by using the science of Guerilla marketing--a way to show people that you deserve to succeed due to your skills, motivation, and honesty.

By Seth Godin and Jay Conrad Levinson

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Hardcover:

9780380974108 | Avon Books, September 1, 1997, cover price $23.00 | About this edition: Outlines a range of interpersonal techniques that must be mastered to achieve personal success, providing specific examples, anecdotes, checklists, and self-tests

9780756751104, titled "Get What You Deserve: How to Guerrilla Market Yourself" | Diane Pub Co, July 1, 1997, cover price $23.00 | About this edition: To get what you deserve.

Paperback:

9780380728862 | Avon Books, September 1, 1998, cover price $12.00 | About this edition: A groundbreaking guide presents a vast array of tips, strategies, and techniques for marketing and analyzing oneself by using the science of Guerilla marketing--a way to show people that you deserve to succeed due to your skills, motivation, and honesty.

The America Online Insider's Guide to Finding Information Online

By Seth Godin (editor)

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Paperback:

9781891556531, titled "The America Online Insider's Guide to Finding Information Online" | Amer Online Inc, September 1, 1998, cover price $24.95

If You're Clueless About Getting a Great Job and Want to Know More

Provides tips on creating an effective resume and personal positioning statement, with details on using the Internet, the classifieds, and recruiters to find jobs, and interviewing techniques (view table of contents)

By Beth Burns and Seth Godin

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Paperback:

9780793128822 | Dearborn Trade Pub, April 1, 1998, cover price $15.95 | About this edition: Provides tips on creating an effective resume and personal positioning statement, with details on using the Internet, the classifieds, and recruiters to find jobs, and interviewing techniques

If You're Clueless About Accounting and Finance and Want to Know More

Amazon.com Review: If You're Clueless About Accounting and Finance and Want to Know More is an easy-to-follow guide for nonfiscal types who need to keep up with the bean counters and the number crunchers. One in a series of books on basic administrative tools by Seth Godin, this volume--produced with Money magazine finance writer Paul Lim--focuses on understanding the language of business capital and using it effectively to manage cash, credit, budgets, taxes, inventories, and the economic changes that impact companies...read more (view table of contents, read Amazon.com's description)

By Seth Godin and Paul Lim

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Paperback:

9780793128815 | Kaplan, April 1, 1998, cover price $15.95 | About this edition: Amazon.

If You're Clueless About Insurance and Want to Know More

Explains when insurance is necessary and how much to purchase, covering such types as health, income, homeowner's, automobile, and life (view table of contents)

By Seth Godin

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Paperback:

9780793127184 | Dearborn Trade Pub, December 1, 1997, cover price $15.95 | About this edition: Explains when insurance is necessary and how much to purchase, covering such types as health, income, homeowner's, automobile, and life

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