Product Description: Creative input is inevitably required of the PR practitioner, and yet many PR practitioners lack a real understanding of the creative process. Creativity in Public Relations addresses this situation. It guides the reader through a range of techniques and tips for generating creative ideas, as described by the "five I's" of the creative process: information, incubation, illumination, integration and illustration...read more

Product Description: This lecture explores how globalization is changing education and what this means for comparative study. In an age of increasing social fragmentation, Andy Green argues, comparative analysis of education and society has never been more important.

Product Description: The first fully comparative empirical analysis of the relationship between education and social cohesion, this book develops a new "distributional theory" of the effects of educational inequality on social solidarity. Based on a wide-ranging theoretical critique, and extensive analysis of data on inequality and social attitudes for over 25 developed countries, the study shows how educational inequality undermines social trust, civic co-operation and the rule of law...read more

Product Description: Make ideas contagious through every channel of communication Viral marketing -- word-of-mouth marketing that spreads rapidly -- is now mainstream, but some of its concepts are still catching on in the realm of public relations. Drawing partly on the theories of evolutionary biologist Richard Dawkins, who used the phrase "meme" to describe a self-replicating unit of cultural information, Andy Green shows how contagious ideas --or memes -- can spread through PR communications like a virus...read more

Product Description: Essential, practical tips from professional fishkeeping experts. 500 Ways to Be a Better Freshwater Fish Keeper is a comprehensive references of practical advice from seasoned experts. The 500 tips are presented in logical sections for quick and easy navigation to professional advice for: Choosing and buying fish Setting up an effective aquarium system Filtration and water quality Lighting Feeding Routine aquarium maintenance Breeding...read more

Product Description: Today, economic success is seen as depending on the creation of a high-skilled workforce. This is the first book to offer a comparative examination of national routes to a 'high skill' economy. (view table of contents, read Amazon.com's description)

While preparing for her ride in one of the super Mardi Gras parades, Jenny Giraffe discovers the tradition of float riders, masks, and costumes

Product Description: In this book Andy Green develops on his earlier historical work on Education and State Formation in a study of education and the nation state in an era of globalization. Education, Globalization and the Nation State offers the first sustained analysis of the implications of globalization for modern education systems...read more

Jenny Giraffe's parents, teacher, and friends help her learn about Papa Noel, during her first Christmas in New Orleans

While attending a birthday party aboard a historic St. Charles Line streetcar, Jenny Giraffe has the opportunity to learn about the history of New Orleans

Product Description: 'Green's seminal book treats the relationship between education and the state...As a collective future in Europe takes shape, this timely book raises questions which Britain surely cannot afford to ignore about the aims of a public education system...read more