Product Description: With over half of the population projected to be non-Anglo by 2050, this is a must-read for any salesperson whose goal is success in the booming multicultural marketplace. You'll take away world-savvy sales skills, putting more money in your pocket and becoming a greater asset to your company...read more

Product Description: Designed to prepare upper-level undergraduate and graduate business students for work in the exciting field of global sales management, this text focuses upon the managerial and cross-cultural aspects necessary for leading the global sales force. (view table of contents, read Amazon.com's description)

Product Description: Thoroughly updated, this much anticipated new edition provides students with a comprehensive, state-of-the-art view of business to business marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace...read more (view table of contents, read Amazon.com's description)