9788716135162 | Copenhagen Business School Pr, May 1, 2001, cover price $28.00 |
About this edition: This book features in-depth analyses of interactions between brand, country and product images; real-life examples of country branding; and guidelines for managerial action, making it a usful resource for students of International Marketing, International Business and Consumer Behaviour as well as for international marketing managers, industry leaders and government officials.