Product Description: Design Management Case Studies provides an unusual and timely contribution to knowledge of the management of product and service innovation. The six case studies described are from large and small companies in the UK and overseas...read more (view table of contents, read Amazon.com's description)

Product Description: New product design and development is often the result of personal vision. Harnessing this often requires a special receptiveness and enthusiasm at all levels of an organization, which serves to unlock potential and can turn the entire organizational pyramid upside-down...read more