Product Description: Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal...read more

Product Description: More uncommon common sense from the bestselling author of The Art of the Start. In Silicon Valley slang, a “bozo explosion” is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, “If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don’t make sense” ...read more

Product Description: What made the Sopranos finale one of the most-talked-about events in television history?Why is sudoku so addictive and the iPhone so darn irresistible?What do Jackson Pollock and Lance Armstrong have in common with theoretical physicists and Buddhist monks?Elegance...read more

Product Description: Grow Your Online Influence--Go Guerrilla Equipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing, and social media expert Shane Gibson teach you how to combine the timeless principles of guerrilla marketing with the latest social media applications and networks...read more

Product Description: Life is not exactly a bed of roses for most innovation leaders and intrapreneurs—those assertive, innovative, corporate risk-takers who passionately turn ideas into profitable products. They take on corporate sacred cows and face down challenges that would cause less driven and less talented people to quickly throw their hands down in defeat...read more

Thirty answers--from people of all walks of life--to the question 'What have you learned from your life that you would like to share with the next generation?' provide a forum for self-exploration and motivation. Tour.

Product Description: What made The Sopranos finale one of the most talked about events in television history? Why is Sudoku so addictive and the iPhone so darned irresistible? What do Jackson Pollock and Lance Armstrong have in common with theoretical physicists and Buddhist monks? The answer is elegance...read more

Product Description: What do you really want? Powerful communication can get it for you. This classic book, now in its third edition, guides you to save time, avoid miscommunication, build confidence, gain instant rapport, persuade with ease, close sales, manage difficult situations, reduce stress through cooperation, gain a new job or protect your job, and align yourself for promotions and raises...read more

Product Description: Despite grim headlines about the economy, you don’t have to stay in a job you intensely hate. There’s a better opportunity waiting out there, and escaping from cubicle nation is easier than you think. Pamela Slim spent a decade traveling all over the country as a self-employed trainer for large corporations...read more

Product Description: Despite grim headlines about the economy, you don’t have to stay in a job you intensely hate. There’s a better opportunity waiting out there, and escaping from cubicle nation is easier than you think. Pamela Slim spent a decade traveling all over the country as a self-employed trainer for large corporations...read more

Product Description: Despite grim headlines about the economy, you don’t have to stay in a job you intensely hate. There’s a better opportunity waiting out there, and escaping from cubicle nation is easier than you think. Pamela Slim spent a decade traveling all over the country as a self-employed trainer for large corporations...read more

Product Description: What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers...read more

How and why to make visual communication a powerful competitive toolFrom digital cameras and camera phones to videoconferencing, visual communication technology is changing not only personal lives but global business relationships and communities of interest. Visual communication is an essential tool for every corporation-in any industry-that wants to stay competitive.Going Visual demonstrates how businesses can harness the power of digital images and video to communicate comprehensively and unambiguously. Through real-world success stories the authors outline a clear, simple, five-step plan for developing a Visual Communication Strategy that will sharpen every organization's competitive edge and improve its bottom line.Alexis Gerard (San Mateo, CA) is the founder of Future Image Inc., an imaging technology think tank whose clients include Adobe, Canon, Eastman Kodak, IBM, Intel, Procter & Gamble, and Sony. He previously held executive positions in new technologies marketing at Apple Computer. Bob Goldstein (Los Angeles, CA) has been the president and founder of ZZYZX Visual Systems, president of the Altamira Group, and a visual communication consultant to such companies as Eastman Kodak, Apple, Oracle, Microsoft, Intel, and Hewlett-Packard. Gerard and Goldstein have coauthored articles in Red Herring and Forbes.

Product Description: What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers...read more

Product Description: The Keep It Simple Series -- the greatest guides ever! Windows Millennium Edition is the latest version of Windows designed for home computer use. The Windows Millennium software offers a new user interface, improved reliability, MP3 player support, better system utilities for backup and recovery, easier home networking, and game enhancements...read more

Teaches the basics of Windows; shows how to use word processing, spreadsheet, and database software; and tells how to upgrade without fear and install software over the Internet. (view table of contents)

Presenting the 'rules for revolutionaries,' the Forbes columnist and author of How to Drive Your Competition Crazy gives entrepreneurs, engineers, product managers, inventors, and small-business owners the tools they need to successfully market products and services. Reprint. (view table of contents)

Offers irreverent, unconventional, and extreme strategies in sales, marketing, production, and human resources to make one's company more competitive

Modeled after The Portable Curmudgeon, this collection of Macintosh definitions and rules of thumb, humorous one-liners by Ambrose Bierce, and reprints of the author's MacUser columns will satisfy even the most difficult Mac user. Original.

In a new guide to successfully selling, managing, and marketing, the Apple Computer marketing genius shares the secrets of his unique 'evangelical' business style. Reprint. National ad/promo.

Provides a basic introduction to Macintosh databases, explaining the function and design of a database, database terminology, working with data, printing, exchanging information, and personalizing a database