Product Description: Introduces CIM students to the mini cases in five papers of the Certificate and Diploma exams. The text provides a structured approach for students tackling mini cases by pinpointing problems followed by the mini cases and their solutions.

Product Description: In their first-level testbook "The Essentials of Marketing", Geoff Lancaster and Lester Massingham established the fundamentals and theories of modern marketing. This second-level text begins the necessary movement from facts to strategy, from principles to practice...read more

Product Description: Adopting a student-centred approach with activities, exercises, and case studies, this text is designed specifically as an introductory text for those studying marketing for the first time. This updated second edition includes coverage of newer areas such as Internet Marketing, Customer Relationship Marketing, and International Marketing...read more (view table of contents, read Amazon.com's description)

Product Description: The latest, fully updated edition of this popular workbook, containing the most recent exam questions and specimen answers from the senior examiner. Marketing Fundamentals has been specifically written for students studying for the Marketing Fundamentals module for the CIM Certificate course...read more (view table of contents, read Amazon.com's description)

Product Description: A basic, practical and thorough introduction to the whole area of marketing which gives step-by-step advice on marketing tools, considering both above and below the line of communication. The book covers the four Ps of Product, price, place and promotion, as well as important areas that affect marketing, such as distribution and logistics...read more

Product Description: Marketing Fundamentals is specifically developed and written for students studying for the Marketing Fundamentals module of the CIM Certificate. This book, as with the others in the series, has been completely revised to match the 1999 syllabus for the CIM qualifications...read more

Product Description: Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you! Written by two of the most experienced and respected authors of the subject in the UK, it is specifically designed for those wanting a rapid and thorough introduction to marketing...read more (view table of contents, read Amazon.com's description)

Product Description: Elsevier/Butterworth-Heinemann's 2004-2005 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification...read more

Product Description: Written specifically for the Research Methods aspect of an MBA course, Research Methods in Management is the ideal companion for those needing guidance on carrying out a research project. The author offers a succinct guide to the topic which provides MBA and Business Students with the necessary grounding in the area of research without going into too much depth...read more

Product Description: The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Students on MBA courses often do not have time to read a long text as they are studying many subjects, therefore they require a good, basic guide pitched at the appropriate level to be able to be absorbed quickly but still provide enough of a strategic element to stretch them...read more

Product Description: Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification...read more

Product Description: Elsevier/Butterworth-Heinemann's 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification...read more

Product Description: BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Environemnt strategies...read more

Product Description: This is the ideal companion for those needing guidance when carrying out a research project in a management or a business-related subject. The text is succinct and concise, written with modular courses in mind for the reader to quickly gain an overall perspective of the fundamental areas and identify the key points that need to be addressed...read more