9780738204086 | Perseus Books Group, October 1, 2001, cover price $25.00 |
About this edition: A new marketing approach emphasizes the guerrilla tactics of 'Gonzo journalism,' arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
9780738207698 | Reprint edition (Basic Books, October 16, 2002), cover price $15.00 |
About this edition: A bold new marketing approach emphasizes the in-your-face, guerilla tactics of 'Gonzo journalism,' arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
9780743507868 | Abridged edition (Simon & Schuster Sound Ideas, October 1, 2001), cover price $20.00 |
About this edition: A new marketing approach emphasizes the guerrilla tactics of 'Gonzo journalism,' arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
9780743507851 | Abridged edition (Simon & Schuster Sound Ideas, October 1, 2001), cover price $18.00 |
About this edition: A new marketing approach emphasizes the guerrilla tactics of 'Gonzo journalism,' arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.