Product Description: A sweeping exploration of the history of memory and human civilization  Memory makes us human. No other animal carries in its brain so many memories of such complexity nor so regularly revisits those memories for happiness, safety, and to accomplish complex tasks...read more

Product Description: Sunnyvale has been a place for forward thinking and innovation since its founding in 1861, when Irish immigrant Martin Murphy Jr. allowed a new railroad to pass through his land. By linking San Jose's farms to San Francisco's docks, he did more than help overcome the muddy misery of travel on the El Camino Real...read more

Product Description: Today’s markets have splintered into millions of powerful consumer communities— how can businesses adapt? It’s no secret that traditional mass marketing— network television, newspapers, direct mail—is dying. Consumer markets are increasingly fragmented, even as they become more connected, transparent, and global...read more

Product Description: A bold vision about the ways companies will adapt and be reborn in a revolutionary world where business models implode and the search is on for what will work. . . . The fate of newspapers and the music industry is a harbinger of what awaits every company: an aging business model in its death throes as people finally wake up to the grim fact that their products and the way they deliver them are completely out of sync not only with what customers want but how they want it...read more

Product Description: Others have written about the rise of Hewlett-Packard, including Dave Packard himself in The HP Way. But acclaimed journalist Michael S. Malone is the first to get the full story, based on exclusive access to corporate and private archives, along with hundreds of interviews...read more

Product Description: The second edition of this top seller includes all-new information on everything from admissions to excelling in the classroom. And, with a new take on student life, this new edition is perfect for today's college students. Readers learn to: Pack for the big move away from home Manage their money Make new friends Balance academic and social life The second edition of this classic will have students bringing home the A's...read more

Product Description: The history of the heart of the high-tech worldMike Malone is a journalist who has covered Silicon Valley for nearly twenty years. This book combines the best of his work from a variety of renowned publications to offer a true-to-life glimpse of the world's most important industrial community...read more (view table of contents, read Amazon.com's description)

Product Description: An intimate behind-the-scenes look into the personal triumphs and tragedies of sixteen famous and infamous industry titansFrom the garages and kitchen tables across America, the technology entrepreneurs have built great companies, reaped unimaginable wealth, and endured challenges to the very core of their personal beliefs and confidence...read more (view table of contents, read Amazon.com's description)

Reveals the behind-the-scenes story of the downfall of Apple Computer, a tale of incredible technological inventiveness undercut by corporate ineptitude and internal competition featuring a bruising portrait of the company's co-founder, Steve Jobs. (view table of contents)

Amazon.com Review: In a corporate world where true value is no longer determined by physical assets alone, but instead by a combination of material and nonmaterial resources, businessman Leif Edvinsson and journalist Michael Malone propose a new way to bridge the gap between balance sheet and organizational reality...read more

Amazon.com Review: Malone's account of the creation and historical development of the microprocessor is the closest account to the truth that I have seen. This book takes full advantage of a good opportunity to tell the story correctly.

Product Description: This work is an examination of the new strategies used by the most advanced corporations that are propelling the current industrial revolution. The book explains how ad hoc aggregates of companies - "virtual corporations" - are combining to deliver instantaneous, customized services and products...read more

An investigative, behind-the-scenes report on the semiconductor/computer industry traces the history of Silicon Valley and the electronics industry, and the entrepreneurs, innovations, industrial espionage, drug scene, and other realities of Silicon Valley