Organized around 50 rules for strategic thinking, The Art of War for Managers translates the strategic wisdom of Sun Tzu into powerful 10-minute lessons to enhance your business and personal success. "Michaelson is Sun Tzu's foremost student and interpreter. He brings home the business relevance of this ancient military strategist in down-to-earth language." Al Vogl, editor of The Conference Board Magazine "Brilliant work! The useful commentary in The Art of War for Managers brings Sun Tzu's timeless wisdom to a new level." Gen. Bill Creech, Author, The Five Pillars of TQM

Draws on the strategies of Sun Tzu to offer advice for being successful in sales, emphasizing such tactics as thinking positively, taking risks, and being flexible.

Product Description: Battle-tested strategies for marketing your product or service to victory! Millions of business warriors have been inspired by lessons from one of the world's greatest strategists, Sun Tzu. In Sun Tzu Strategies for Winning the Marketing War, the bestselling author and Sun Tzu expert Gerald Michaelson interprets the influential thinker's classic battle strategies specifically for today's marketing professionals by boiling down the classic The Art of War into "The Principles of the Marketing War," such as: Organization of Intelligence: Know your market as well as you know yourself Economy of Force: Assess accurately where you employ your resources Simplicity: Even the simplest plans are difficult to execute Each principle is followed by strategic and tactical applications of the principle as adapted by the most successful armies of the world throughout history...read more (view table of contents, read Amazon.com's description)

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Product Description: Timeless Wisdom for the New Millennium Now, the strategic wisdom of Sun Tzu in powerful 10-minute lessons to enhance your business success. Benefit from: * The newest translation of The Art of War * Interpretations from other translators and strategists * 50 strategic rules with business commentary such as: Win without Fighting Look for Strategic Turns Make Victory the Only Optio...read more (view table of contents, read Amazon.com's description)

Product Description: Winning the Marketing War combines the best of military strategy and the best of marketing strategy into an operations manual for business leaders. It summarizes and integrates the strategic advice of such legendary figures as Sun Tzu, Julius Caesar, Niccoló Machiavelli, Frederick the Great, Napoleon Bonaparte, Carl von Clausewitz, Mao Tse-tung, Dwight D...read more (view table of contents, read Amazon.com's description)

An expert in the field of sales and marketing presents a selection of effective and successful selling strategies, offering advice on finding prospects, converting prospects to customers, and keeping customers for life. Read by Gerald Michaelson. Book available.