Israel D. Nebenzahl has written 2 work(s)
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Edition summary (click for prices and details):
Paperback:
9788763001724 | Copenhagen Business School Pr, April 1, 2006, cover price $44.00 | About this edition: Following the success of its predecessor, the second edition updates and broadens the scope from "country image" to "place branding.
2
Product Description: This book features in-depth analyses of interactions between brand, country and product images; real-life examples of country branding; and guidelines for managerial action, making it a usful resource for students of International Marketing, International Business and Consumer Behaviour as well as for international marketing managers, industry leaders and government officials...read more
Edition summary (click for prices and details):
Hardcover:
9788716135162 | Copenhagen Business School Pr, May 1, 2001, cover price $28.00 | About this edition: This book features in-depth analyses of interactions between brand, country and product images; real-life examples of country branding; and guidelines for managerial action, making it a usful resource for students of International Marketing, International Business and Consumer Behaviour as well as for international marketing managers, industry leaders and government officials.
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