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Product Description: This collection of marketing cases from South African business, seeks to highlight the changes in the marketing discipline caused by developments on the Internet.
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Paperback:
9780702155529 | 3 edition (Juta & Co Ltd, December 1, 2001), cover price $24.00 | About this edition: This collection of marketing cases from South African business, seeks to highlight the changes in the marketing discipline caused by developments on the Internet.
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