Product Description: First, businesses discovered quality as a key competitive edge; next came science. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new frontier...read more

Product Description: First, businesses discovered quality as a key competitive edge; next came science. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new frontier...read more

Product Description: In The Design of Future Things, best-selling author Donald A. Norman presents a revealing examination of smart technology, from smooth-talking GPS units to cantankerous refrigerators. Exploring the links between design and human psychology, he offers a consumer-oriented theory of natural human-machine interaction that can be put into practice by the engineers and industrial designers of tomorrow’s thinking machines...read more

Product Description: A FASCINATING INVESTIGATION OF HOW WE NAVIGATE THE PHYSICAL WORLD, INNER NAVIGATION IS A LIVELY, ENGAGING ACCOUNT OF SUBCONSCIOUS MAPMAKING. Why are we so often disoriented when we come up from the subway? Do we really walk in circles when we lose our bearings in the wilderness? How -- and why -- do we get lost at all? In this surprising, stimulating book, Erik Jonsson, a Swedish-born engineer who has spent a lifetime exploring navigation over every terrain, from the crowded cities of Europe to the emptiness of the desert, gives readers extraordinary new insights into the human way-finding system...read more

Product Description: ¿No se ha preguntado alguna vez por qué el vino tiene mejor sabor cuando se sirve en elegantes copas de diseño? ¿O por qué el coche, una vez lavado y abrillantado, parece que se conduce con más facilidad? Investigaciones recientes han demostrado cómo los objetos que nos resultan atractivos funcionan, de hecho, mucho mejor...read more

Product Description: Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere from Scientific American to The New Yorker...read more

Reveals a current trend in smart design that can enable companies to move to or remain on the leading edge of the competitive frontier, offering a primer on how and why various products succeed or fail to satisfy consumers. Originally published as The Psychology of Everyday Things. Reprint. 25,000 first printing. (view table of contents)

Product Description: Según el doctor Donald A. Norman, las tecnologías tienen un ciclo vital, y las empresas y sus productos deben modificarse a medida que pasan de la juventud a la madurez. Sin embargo, la industria de la informática cree hallarse todavía en plena adolescencia, y no deja de mostrar su infantil fascinación por los juguetes técnicos que a su vez no cesa de crear...read more

Product Description: Technologies have a life cycle, says Donald Norman, and companies and their products must change as they pass from youth to maturity. Alas, the computer industry thinks it is still in its rebellious teenage years, exulting in technical complexity...read more

The author of The Design of Everyday Things calls for the redesign of personal computers and other 'information appliances' to place users' needs before the complexity of the technology and for a human-centered development process. UP. (view table of contents)

Product Description: In Things That Make Us Smart, Donald A. Norman explores the complex interaction between human thought and the technology it creates, arguing for the development of machines that fit our minds, rather than minds that must conform to the machine...read more

Product Description: From water faucets and airplane cockpits to the concept of ”real time” and the future of memory, this wide-ranging tour through technology provides a new understanding of how the gadgets that surround us affect our lives. Donald Norman explores the plight of humans living in a world ruled by a technology that seems to exist for its own sake, oblivious to the needs of the people who create it...read more

A critique of modern-day technology suggests that many items are designed with total disregard for human psychology, resulting in products with visually ambiguous or hidden controls, symbols with arbitrary relationships to function, and overreliance on memory