9780340849538 | 2 edition (Hodder & Stoughton, February 1, 2003), cover price $9.99 |
About this edition: This book exposes the past, present, and future of strategy, covering how strategy has changed, what it is and what it isn't, what leading management thinkers say about strategy; case studies of strategies great and small, how to develop a strategy in tune with today's markets, and the key elements in turning strategy into action.