Product Description: This exciting new text from The Dryden Press provides a strategic marketing and managerial perspective of electronic commerce. The research of the four highly qualified authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance...read more

Product Description: This book rethinks the basic building blocks of marketing with an entrepreneurial perspective. Asks questions suing a “what if?” compass in which the emphasis is on asking the right questions, rather than finding the right answers...read more

Product Description: With refreshing style, this book introduces readers to the issues underlying marketing concepts and strategies. The second edition provides new material on competitive advantage, competitive strategies, customer service, product management, relationship management and new media...read more

Product Description: This collection of marketing cases from South African business, seeks to highlight the changes in the marketing discipline caused by developments on the Internet.

Product Description: Thoroughly updated, this much anticipated new edition provides students with a comprehensive, state-of-the-art view of business to business marketing. With a focus on strategic thinking and acting, the authors examine the distinct challenges of the business-to-business marketplace...read more (view table of contents, read Amazon.com's description)