9781596591264, titled "The Culture Code: An Ingenius Way to Understand Why People Around the World Live and Buy As They Do" | Unabridged edition (Gildan Audio, November 6, 2007), cover price $29.98 |
About this edition: An anthropologist and marketing expert reveals techniques that can help companies decode the most powerful symbols within a culture, understand why each culture behaves the way it does, and use this information to devise their own business strategy.