Al Ries has written 27 work(s)
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1
Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart, while sharing strategies on establishing credibility and implementing a slow PR build.
Edition summary (click for prices and details):
Hardcover:
9780060081980 | Harperbusiness, September 1, 2002, cover price $24.95 | About this edition: Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart, while sharing strategies on establishing credibility and implementing a slow PR build.
Paperback:
9780060081997 | Reprint edition (Harpercollins, May 1, 2004), cover price $14.99 | About this edition: Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart, while sharing strategies on establishing credibility and implementing a slow PR build.
Miscellaneous:
9780061742736 | Harpercollins, March 17, 2009, cover price $10.99
2
Edition summary (click for prices and details):
Hardcover:
9780061669194, titled "War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--And What to Do About It" | 1 edition (Harperbusiness, March 1, 2009), cover price $26.99 | About this edition: Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in what we think but in how we think There's a reason why the marketing programs of the auto industry, the airline industry, and many other industries are not only ineffective, but bogged down by chaos and confusion.
3
Edition summary (click for prices and details):
Hardcover:
9780071460828 | 20 anv edition (McGraw-Hill, October 31, 2005), cover price $26.95 | About this edition: The book that changed marketing forever is now updated for the new millennium In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit.
9780070527300 | McGraw-Hill, September 1, 1985, cover price $24.95 | About this edition: Basing their techniques on successful military strategies, the authors provide practical frameworks to effectively market products, companies, and institutions and use case histories to demonstrate how each technique operates
Paperback:
9780070527263 | McGraw-Hill, November 1, 1997, cover price $16.95 | About this edition: Basing their techniques on successful military strategies, the authors provide practical frameworks to effectively market products, companies, and institutions and use case histories to demonstrate how each technique operates
9780452258617 | Reprint edition (New Amer Library, November 1, 1986), cover price $12.95 | About this edition: Basing their techniques on successful military strategies, the authors provide practical frameworks to effectively market products, companies, and institutions and use case histories to demonstrate how each technique operates
Cassette/Spoken Word:
9780070527324 | McGraw-Hill/Tdm Audio, December 1, 1990, cover price $9.95 | About this edition: Four strategies for marketing persons are discussed: blocking a competitive move against the market share you hold, launching an attack on the market leader's weakest position, advancing into uncontested market segments, and identifying a market niche.
4
Edition summary (click for prices and details):
Paperback:
9780060570156 | Reprint edition (Harperbusiness, October 1, 2005), cover price $14.99 | About this edition: An examination of the process of brand building shares case studies for a number of successful products, analyzing marketing methods that demonstrate effective brand divergence, in a guide that argues against current marketing trends.
5
Edition summary (click for prices and details):
Hardcover:
9780788168574 | Diane Pub Co, June 1, 1996, cover price $25.00 | About this edition: The coauthor of the iconoclastic bestsellers The 22 Immutable Laws of Marketing and Marketing Warfare now takes on management in a revolutionary new book that, using examples of some of America's top companies, shows how the truest, surest path to success comes from focusing a corporation on what it does best.
9780887307645 | Harperbusiness, February 1, 1996, cover price $25.00 | About this edition: Shares practical advice on how companies can increase profitability and competitiveness by focusing on core products and eliminating extraneous areas
Paperback:
9780060799908 | Harperbusiness, October 1, 2005, cover price $16.99 | About this edition: An updated edition demonstrates how to focus on core products in order to increase market share and evolve a company, making recommendations on how to enable prosperous growth while explaining the consequences of following extraneous ventures.
9780887308635 | Harperbusiness, June 1, 1997, cover price $15.95 | About this edition: How can IBM have $65 billion in revenues and still lose money?
6
Edition summary (click for prices and details):
Hardcover:
9780071359160 | 3 anv sub edition (McGraw-Hill, December 1, 2000), cover price $26.95 | About this edition: “Ries and Trout taught me everything I know about branding, marketing, and product management.
9780070652644 | Rev sub edition (McGraw-Hill, October 1, 1985), cover price $24.95 | About this edition: Discusses the new, key advertising concept of positioning, explaining ways companies can create a 'position' in the client's mind when launching ad campaigns, with many fascinating case histories and helpful pointers
Paperback:
9780071373586 | McGraw-Hill, December 1, 2000, cover price $16.95 | About this edition: 'One of the most important communication books I've ever read.
9780446347945 | Reissue edition (Grand Central Pub, February 1, 1993), cover price $6.99 | About this edition: Positioning, a concept developed by the authors, has changed the way people advertise.
CD/Spoken Word:
9781932378252 | Abridged edition (Amer Media Intl - McGraw Hill audio, June 15, 2004), cover price $28.00 | About this edition: Discusses the advertising concept of positioning, explaining ways companies can create a 'position' in the client's mind when launching ad and marketing campaigns, with case histories and helpful pointers.
Cassette/Spoken Word:
9781932378245 | Abridged edition (Amer Media Intl - McGraw Hill audio, June 15, 2004), cover price $24.00 | About this edition: Discusses the advertising concept of positioning, explaining ways companies can create a 'position' in the client's mind when launching ad and marketing campaigns, with case histories and helpful pointers.
9780070652651 | McGraw-Hill/Tdm Audio, August 1, 1988, cover price $9.95 | About this edition: Listeners learn how to get their message across and make an impression that lasts.
7
Edition summary (click for prices and details):
Hardcover:
9780060570149, titled "The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival" | 1 edition (Harperbusiness, May 1, 2004), cover price $24.95 | About this edition: An examination of the process of brand building shares case studies for a number of successful products, analyzing marketing methods that demonstrate effective brand divergence, in a guide that argues against current marketing trends.
9780756788025 | Diane Pub Co, January 30, 2004, cover price $25.00 | About this edition: What Charles Darwin did for biology, Al and Laura Ries do for branding.
8
Edition summary (click for prices and details):
Hardcover:
9788495787354 | Empresa Activa, April 1, 2003, cover price $21.95 | About this edition: Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart while sharing strategies on establishing credibility and implementing a slow PR build.
9
Edition summary (click for prices and details):
Hardcover:
9780887309373 | Harperbusiness, October 1, 1998, cover price $25.00 | About this edition: Identifies keys to developing a successful brand name, including focus, publicity, advertising, quality, extensions, color, logo, consistency, and change
Paperback:
9780060007737 | Reprint edition (Harperbusiness, September 1, 2002), cover price $18.99 | About this edition: Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding.
Cassette/Spoken Word:
9780694520473 | Abridged edition (Harperaudio, October 1, 1998), cover price $12.00 | About this edition: Presents a comprehensive guide to building a product into a recognized and respected brand, offering insights into marketing and consumer loyalty.
10
Edition summary (click for prices and details):
Paperback:
9789701031247 | McGraw-Hill Spanish, January 1, 2001, cover price $21.00 | About this edition: Branding es uno de los términos del marketing que se pusieron de moda durante los años de 1990.
11
Edition summary (click for prices and details):
Paperback:
9789701004036 | McGraw-Hill Spanish, January 1, 2001, cover price $19.00 | About this edition: Al Ries y Jack Trout son los estrategas más conocidos de renombre mundial en marketing.
12
Product Description: El concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia El concepto de "posicionamiento" desarrollado para los autores es de primordial importancia para resolver los problemas de comunicación en una sociedad sobresaturada de comunicación en la que existen muchas empresas, muchos productos y muchos medios...read more
Edition summary (click for prices and details):
Paperback:
9789684220027 | McGraw-Hill Spanish, January 1, 2001, cover price $12.95 | About this edition: El concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia El concepto de "posicionamiento" desarrollado para los autores es de primordial importancia para resolver los problemas de comunicación en una sociedad sobresaturada de comunicación en la que existen muchas empresas, muchos productos y muchos medios.
13
Edition summary (click for prices and details):
Hardcover:
9780060196219 | Harperbusiness, June 1, 2000, cover price $21.00 | About this edition: Two marketing experts share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan.
Cassette/Spoken Word:
9780694523146 | Harperbusiness, June 1, 2000, cover price $18.00 | About this edition: Two marketing experts share their radical strategies for marketing effectively on the Internet, urging listeners to mix the old with the new when making a marketing plan, and using anecdotes from successful web companies to illustrated their ideas.
14
Edition summary (click for prices and details):
Paperback:
9788423417582 | Destino, February 1, 2000, cover price $18.95
15
Edition summary (click for prices and details):
Hardcover:
9781900961653 | Capstone Ltd, February 1, 2000, cover price $45.00 | About this edition: Theodore B.
16
Edition summary (click for prices and details):
Hardcover:
9780887305924 | Harpercollins, January 1, 1993, cover price $22.00 | About this edition: Two marketing strategists critique marketing campaigns that have succeeded and add their own axioms for marketing success
Paperback:
9780887306662 | Harperbusiness, May 1, 1994, cover price $15.99 | About this edition: Two marketing strategists critique marketing campaigns that have succeeded and add their own axioms for marketing success
17
Edition summary (click for prices and details):
Cassette/Spoken Word:
9781559947602 | Harperaudio, March 1, 1993, cover price $12.00 | About this edition: Two marketing strategists critique marketing campaigns that have succeeded and add their own axioms for marketing success.
18
Edition summary (click for prices and details):
Paperback:
9780446776929 | Grand Central Pub, February 1, 1993, cover price $4.99
19
Edition summary (click for prices and details):
Paperback:
9780071040297 | McGraw-Hill, June 1, 1992, cover price $10.95
20
Edition summary (click for prices and details):
Paperback:
9780452267640 | Reprint edition (Plume, March 1, 1992), cover price $11.95 | About this edition: America's top marketing strategists--and bestselling authors of Marketing Warfare--share the secret of how to market yourself.
21
Edition summary (click for prices and details):
Paperback:
9780071040266 | Reissue edition (McGraw-Hill, September 1, 1991), cover price $10.95
22
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Paperback:
9780071040280 | Reissue edition (McGraw-Hill, September 1, 1991), cover price $10.95
23
Edition summary (click for prices and details):
Paperback:
9780071040273 | Reissue edition (McGraw-Hill, September 1, 1991), cover price $10.95
24
Product Description: The authors convert their marketing principles into personal principles and pitch their products to a wide range of people who want to succeed - whether in business, in politics or in their personal lives.
Edition summary (click for prices and details):
Hardcover:
9780070527355 | McGraw-Hill, November 1, 1990, cover price $19.95 | About this edition: In "Horse Sense", the authors convert their marketing principles into personal principles and pitch their book at a wide range of general readers who want to succeed - whether in their careers or in their personal lives.
Cassette/Spoken Word:
9780070527362 | McGraw-Hill/Tdm Audio, December 1, 1990, cover price $9.95 | About this edition: The authors convert their marketing principles into personal principles and pitch their products to a wide range of people who want to succeed - whether in business, in politics or in their personal lives.
25
Edition summary (click for prices and details):
Hardcover:
9780070527331 | McGraw-Hill, October 1, 1988, cover price $22.95 | About this edition: Offers revised thinking on management practice, emphasizing tactics, rather than arbitrary decision making, to guide strategy, and containing a step-by-step procedure for a marketing campaign
Paperback:
9780452264182 | Reprint edition (Plume, April 1, 1990), cover price $13.95 | About this edition: Offers revised thinking on management practice, emphasizing tactics, rather than arbitrary decision making, to guide strategy, and contains step-by-step procedures for a marketing campaign
Cassette/Spoken Word:
9780070527348 | McGraw-Hill/Tdm Audio, October 1, 1988, cover price $9.95 | About this edition: Packed with practical information to help listeners excel at marketing products, services, or entire companies, this tape provides a chronological step-by-step procedure for developing a marketing campaign--determining their tactics, establishing their strategy, and launching their campaign.
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