Product Description: In recent years governments and scientific establishments have been encouraging the development of professional and popular science communication. This book critically examines the origin of this drive to improve communication, and discusses why simply improving scientists' communication skills and understanding of their audiences may not be enough...read more

Product Description: Robert Bakewell of Dishley Grange in Leicestershire is usually regarded as the founding father of modern farm livestock breeding, and is thought of as one of the legendary pioneers of the agricultural revolution in late eighteenth-century Britain...read more