Product Description: This book rethinks the basic building blocks of marketing with an entrepreneurial perspective. Asks questions suing a “what if?” compass in which the emphasis is on asking the right questions, rather than finding the right answers...read more
9780132393898 | 1 edition (Prentice Hall, January 2, 2008), cover price $60.89 | About this edition: This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.