Richard J. Semenik has written 13 work(s)
Search for other authors with the same name
displaying 1 to 13 |
at end
show results in order: alphabetically | oldest to newest | newest to oldest
1
Edition summary (click for prices and details):
Paperback:
9781133626176 | Pap/psc edition (South-Western Pub, February 9, 2012), cover price $74.95 | About this edition: Created by the continuous feedback of a "student-tested, faculty-approved" process, PROMO 2e delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes.
2
Edition summary (click for prices and details):
Paperback:
9781111826116 | Pap/psc/cr edition (South-Western Pub, March 21, 2011), cover price $69.95 | About this edition: Created through a "student-tested, faculty-approved" review process with students and faculty, PROMO is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners.
3
Edition summary (click for prices and details):
Hardcover:
9780538473323 | 6 edition (South-Western Pub, February 16, 2011), cover price $265.95 | also contains Advertising and Integrated Brand Promotion | About this edition: O'Guinn/Allen/Semenik's ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E places the reader in the midst of today's fast-paced, exhilarating world of advertising -- demonstrating how good advertising is the result of hard work and careful planning.
9780324568622 | 5th edition (South-Western Pub, April 18, 2008), cover price $265.95 | About this edition: Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated learning experience, solid theory, real-world examples, and coverage of emerging trends.
9789990849059 | 3 edition (South-Western Pub, April 1, 2002), cover price $0.02 | also contains Advertising and Integrated Brand Promotion
4
Edition summary (click for prices and details):
Hardcover:
9780538473323 | 6 edition (South-Western Pub, February 16, 2011), cover price $265.95 | also contains Advertising and Integrated Brand Promotion | About this edition: O'Guinn/Allen/Semenik's ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E places the reader in the midst of today's fast-paced, exhilarating world of advertising -- demonstrating how good advertising is the result of hard work and careful planning.
9780324113808 | 3rd edition (South-Western Pub, April 1, 2002), cover price $128.95 | About this edition: Like other aspects of business, good advertising is the result of hard work and careful planning.
9789990849059 | 3 edition (South-Western Pub, April 1, 2002), cover price $0.02 | also contains Advertising and Integrated Brand Promotion
5
Edition summary (click for prices and details):
Paperback:
9781428843912 | Academic Internet Pub Inc, November 30, 2009, cover price $30.95 | About this edition: Never HIGHLIGHT a Book Again!
6
Edition summary (click for prices and details):
Hardcover:
9780324321043 | South-Western Pub, July 30, 2010, cover price $125.95
7
Edition summary (click for prices and details):
Hardcover:
9780324289565 | 4th edition (South-Western Pub, January 27, 2005), cover price $221.95 | About this edition: ADVERTISING AND INTEGRATED BRAND PROMOTION, 4th Edition is highly visual and provides an integrated learning experience for the student.
9789990130157 | 4th edition (Thomson Learning, January 27, 2005), cover price $0.02
8
Edition summary (click for prices and details):
Hardcover:
9780324062533 | South-Western Pub, March 1, 2002, cover price $151.95 | About this edition: Designed to meet the needs of the business student, this text provides balanced coverage of all communication tools-advertising, personal selling, sales promotion, sponsorship, direct marketing, point-of-purchase, public relations, and Internet communications.
9
Product Description: Designed to meet the needs of the business student, this text provides balanced coverage of all communication tools-advertising, personal selling, sales promotion, sponsorship, direct marketing, point-of-purchase, public relations, and Internet communications...read more
Edition summary (click for prices and details):
Hardcover:
9780324125689 | Intl Thomson Education Group, March 1, 2001, cover price $128.95 | About this edition: Designed to meet the needs of the business student, this text provides balanced coverage of all communication tools-advertising, personal selling, sales promotion, sponsorship, direct marketing, point-of-purchase, public relations, and Internet communications.
10
Edition summary (click for prices and details):
Hardcover:
9789687529592 | South-Western Pub, September 1, 1999, cover price $117.95 | About this edition: Creating good advertising is an enormous challenge and is the result of hard work and careful planning.
11
Edition summary (click for prices and details):
Hardcover:
9780324099096 | South-Western Pub, January 1, 1998, cover price $93.95
12
Product Description: Presents principles of marketing in a global environment. This text is primarily targeted at the four-year undergraduate market and also as an introductory course at MBA level.
Edition summary (click for prices and details):
Hardcover:
9780538839136 | 2 sub edition (South-Western Pub, January 1, 1995), cover price $69.95 | About this edition: Presents principles of marketing in a global environment.
13
Edition summary (click for prices and details):
Hardcover:
9781559383639 | Jai Pr, July 1, 1994, cover price $82.50 | About this edition: This fourth volume in the series covers such topics as using strategic groups to understand your industry and competition, vertical relationships among health care organizations, and the electronic group discussion - a new tool in higher education marketing.
displaying 1 to 13 |
at end