Product Description: By any standards, the pharmaceutical industry's history has been a successful one. In addition to its profits and shareholder dividends, it has been seen by investors as relatively low risk and, largely, counter-cyclical to stock market trends...read more

Product Description: "Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight.  Using numerous practical examples, learning points and provocative takeaways, they build on established strategic marketing principles to give you actionable knowledge you can apply your business to create lasting market advantage...read more

Product Description: The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. Increasingly, boards of directors and city analysts the world over are dissatisfied with this lack of accountability...read more

Product Description: At the top of a company, sales do not matter, profits do not matter, even return on investment is a secondary concern. What matters is share price and what drives share price is the creation of shareholder value. Many marketing directors, obsessed with branding and other promotional tactics, miss this fundamental truth of modern business and so destroy the wealth of their company's ultimate owners...read more

Product Description: 'Making Marketing Happen' is prompted by needs of practising managers who have found the traditional marketing planning texts to be "fine in theory, but hard to apply to my special market". In short, it holds that marketing planning fails for most companies because it either does not fit their organizational culture, their market conditions or both...read more

Product Description: This compilation brings together current information on the status of Asian freshwater cetacean populations, the factors that have caused their recent declines, and what can be done to improve their chances for survival. Includes papers on water development issues, the Yangtze River Dolphin (Baiji), the Ganges River Dolphin (Susu), and porpoises...read more (view table of contents, read Amazon.com's description)

Provides advice on one hundred twenty topics by expert commentators, including Miss Manners on politeness, Dick Cavett on conversation, Jim 'Catfish' Hunter on baseball, and Jenny Craig on how to lose weight

Product Description: The book is aimed at those wishing to gain a basic knowledge of the practical aspects of the four most widely used welding processes: manual metal arc (MMA), metal inert/active gas (MIG/AG), tungsten inert gas (TIG) and oxy-acetylene welding and cutting...read more

Product Description: This study analyzes the impact of recent changes in security and arms control issues in the post-cold war international system. By exchanging the traditional concepts of international security, this group of prominent theorists identifies new challenges to maintaining global security...read more

Product Description: Focusing on damage affecting the seas--tank spills, for example, or the dumping of wastes--this book seeks to identify and illustrate a set of international legal rules for determining if and when a country should be held responsible for environmental harm.