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Brian D. Smith has written 11 work(s)
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Cover for 9781409430315 Cover for 9780470986530 Cover for 9780750683425 Cover for 9780750667272 Cover for 9780750662482 Cover for 9780821751275 Cover for 9780340614068
1
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Product Description: By any standards, the pharmaceutical industry's history has been a successful one. In addition to its profits and shareholder dividends, it has been seen by investors as relatively low risk and, largely, counter-cyclical to stock market trends...read more
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Hardcover:

9781409430315 | Gower Pub Co, July 1, 2011, cover price $124.95 | About this edition: By any standards, the pharmaceutical industry's history has been a successful one.

2
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Product Description: "Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight.  Using numerous practical examples, learning points and provocative takeaways, they build on established strategic marketing principles to give you actionable knowledge you can apply your business to create lasting market advantage...read more
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Hardcover:

9780470986530 | John Wiley & Sons Inc, June 3, 2008, cover price $60.00 | About this edition: "Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight.

3
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Product Description: The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. Increasingly, boards of directors and city analysts the world over are dissatisfied with this lack of accountability...read more
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Paperback:

9780750683425 | Butterworth-Heinemann, March 14, 2007, cover price $49.95 | About this edition: The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders.

4
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Product Description: At the top of a company, sales do not matter, profits do not matter, even return on investment is a secondary concern. What matters is share price and what drives share price is the creation of shareholder value. Many marketing directors, obsessed with branding and other promotional tactics, miss this fundamental truth of modern business and so destroy the wealth of their company's ultimate owners...read more
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Paperback:

9780750667272 | Butterworth-Heinemann, November 28, 2005, cover price $54.95 | About this edition: At the top of a company, sales do not matter, profits do not matter, even return on investment is a secondary concern.

Miscellaneous:

9780080459424 | Butterworth-Heinemann, November 1, 2005, cover price $45.95

5
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Product Description: 'Making Marketing Happen' is prompted by needs of practising managers who have found the traditional marketing planning texts to be "fine in theory, but hard to apply to my special market". In short, it holds that marketing planning fails for most companies because it either does not fit their organizational culture, their market conditions or both...read more
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Paperback:

9780750662482 | Routledge, June 29, 2005, cover price $64.95 | About this edition: 'Making Marketing Happen' is prompted by needs of practising managers who have found the traditional marketing planning texts to be "fine in theory, but hard to apply to my special market".

6
Product Description: This compilation brings together current information on the status of Asian freshwater cetacean populations, the factors that have caused their recent declines, and what can be done to improve their chances for survival. Includes papers on water development issues, the Yangtze River Dolphin (Baiji), the Ganges River Dolphin (Susu), and porpoises...read more (view table of contents, read Amazon.com's description)
By Toshio Kasuya (editor), Randall R. Reeves (editor) and Brian D. Smith (editor)
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Paperback:

9782831705132 | World Conservation Union, May 1, 2001, cover price $32.00 | About this edition: This compilation brings together current information on the status of Asian freshwater cetacean populations, the factors that have caused their recent declines, and what can be done to improve their chances for survival.

7
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Provides advice on one hundred twenty topics by expert commentators, including Miss Manners on politeness, Dick Cavett on conversation, Jim 'Catfish' Hunter on baseball, and Jenny Craig on how to lose weight
By Brian D. Smith (editor)
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Paperback:

9780821751275 | Kensington Pub Corp, November 1, 1995, cover price $11.00 | About this edition: Provides advice on one hundred twenty topics by expert commentators, including Miss Manners on politeness, Dick Cavett on conversation, Jim 'Catfish' Hunter on baseball, and Jenny Craig on how to lose weight

8
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Product Description: The book is aimed at those wishing to gain a basic knowledge of the practical aspects of the four most widely used welding processes: manual metal arc (MMA), metal inert/active gas (MIG/AG), tungsten inert gas (TIG) and oxy-acetylene welding and cutting...read more
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Paperback:

9780340614068 | Butterworth-Heinemann, October 27, 1995, cover price $38.95 | About this edition: The book is aimed at those wishing to gain a basic knowledge of the practical aspects of the four most widely used welding processes: manual metal arc (MMA), metal inert/active gas (MIG/AG), tungsten inert gas (TIG) and oxy-acetylene welding and cutting.

9
Product Description: This study analyzes the impact of recent changes in security and arms control issues in the post-cold war international system. By exchanging the traditional concepts of international security, this group of prominent theorists identifies new challenges to maintaining global security...read more
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Paperback:

9780871685384 | Univ Pr of Amer, June 1, 1993, cover price $22.99 | About this edition: This study analyzes the impact of recent changes in security and arms control issues in the post-cold war international system.

10
Edition summary (click for prices and details):

Paperback:

9780721639598 | 2 sub edition (W B Saunders Co, January 1, 1993), cover price $46.35
9780721618913 | W B Saunders Co, May 1, 1987, cover price $33.38

11
Product Description: Focusing on damage affecting the seas--tank spills, for example, or the dumping of wastes--this book seeks to identify and illustrate a set of international legal rules for determining if and when a country should be held responsible for environmental harm.
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Hardcover:

9780198255819 | Clarendon Pr, June 1, 1988, cover price $75.00 | About this edition: Focusing on damage affecting the seas--tank spills, for example, or the dumping of wastes--this book seeks to identify and illustrate a set of international legal rules for determining if and when a country should be held responsible for environmental harm.

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