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Judy Strauss has written 6 work(s)
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Cover for 9780130322647 Cover for 9780130497574 Cover for 9780131485198 Cover for 9780132147552 Cover for 9780136154402 Cover for 9781428832718 Cover for 9781428833852 Cover for 9780470190821 Cover for 9780130932884 Cover for 9780130105851
1
cover image for 9780132147552
Product Description: Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound affect on marketing.The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material...read more
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Paperback:

9780136154402 | 5th edition (Prentice Hall, October 1, 2008), cover price $148.87 | About this edition: The 5th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business.
9780131969025 | Gardners Books, April 7, 2005, cover price $98.50
9780131485198 | 4th edition (Prentice Hall, March 10, 2005), cover price $127.33 | About this edition: The 4th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business.
9780130497574 | 3 sub edition (Prentice Hall, November 1, 2002), cover price $93.80 | About this edition: This best-selling book is unique in that it parallels the organization of an introductory marketing textbook, but it explores key marketing concepts in the context of today's digital/Internet environment.
9780130322647 | 2nd edition (Prentice Hall, September 1, 2000), cover price $66.67 | About this edition: For undergraduate courses in Internet marketing, e-commerce, e-business, and digital and electronic marketing.
1 other edition(s) in this binding (see all)

2
cover image for 9781428832718
Product Description: Never HIGHLIGHT a Book Again!  Virtually all testable terms, concepts, persons, places, and events are included. Cram101 Textbook Outlines gives all of the outlines, highlights, notes for your textbook with optional online practice tests...read more
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Paperback:

9781428832718 | Academic Internet Pub Inc, November 30, 2009, cover price $31.95 | About this edition: Never HIGHLIGHT a Book Again!
9781428833852 | Academic Internet Pub Inc, November 30, 2009, cover price $31.95 | About this edition: Never HIGHLIGHT a Book Again!

3
Edition summary (click for prices and details):

Miscellaneous:

9780470370452 | John Wiley & Sons Inc, August 14, 2009, cover price $29.99

4
The explosion of social media blogs, social networking sites, and video sharing sites has ushered in a new era of digital transparency that puts the power to enhance or destroy a reputation in the hands of the consumer. This timely and practical book shows you how to harness the power of social media with crucial, proven tactics and strategies for every phase of online reputation management. Using step-by-step instruction and tested techniques, the expert authors unveil a detailed blueprint for building, managing, monitoring, and repairing your reputation.
Edition summary (click for prices and details):

Paperback:

9780470190821 | Sybex Inc, March 4, 2008, cover price $29.99 | About this edition: The explosion of social media blogs, social networking sites, and video sharing sites has ushered in a new era of digital transparency that puts the power to enhance or destroy a reputation in the hands of the consumer.

Miscellaneous:

9780470577806 | John Wiley & Sons Inc, August 14, 2009, cover price N/A
9780470355121 | John Wiley & Sons Inc, July 28, 2009, cover price $29.99

5
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Product Description: Drawing on current research, the goal of this book is to assist Web site developers create sites that are 100% user-focused. It describes the process from planning through publishing and publicizing, all from the user's perspective...read more (view table of contents, read Amazon.com's description)
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Paperback:

9780130932884 | 1 edition (Prentice Hall, July 1, 2001), cover price $34.80 | About this edition: Drawing on current research, the goal of this book is to assist Web site developers create sites that are 100% user-focused.

6
cover image for 9780130105851
Product Description: Designed for courses covering Marketing on the Internet and/or Electronic Commerce, this book discusses the tools and techniques being used today to harness the vast marketing potential of the Internet. (view table of contents, read Amazon.com's description)
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Paperback:

9780130105851 | Prentice Hall, March 1, 1999, cover price $52.67 | About this edition: Designed for courses covering Marketing on the Internet and/or Electronic Commerce, this book discusses the tools and techniques being used today to harness the vast marketing potential of the Internet.

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