Product Description: The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed...read more

This is the first book that states the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable:Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy.Marketing people are criticized for getting hopelessly entangled in corporate egos and complicated projects. They will not be happy.Research people are criticized for generating more confusion than clarity. They will not be happy.Some big companies are criticized for their ill-fated marketing programs or lack of proper strategy. They will not be happy.Wall Street is criticized for putting too much emphasis on growth that is unnecessary and can be destructive to a brand. They will just ignore this criticism and continue trying to make as much money as they can.But this is a book not written to make people happy but to explain to marketers what their real problem is. Only then will they begin to look for the obvious solutions that will separate their products from their competitors -- in a way that is equally obvious to customers. All this comes with no jargon, no numbers, no complexity, and a great deal of common sense.

The author of Positioning and Marketing Warfare summarizes his key ideas about marketing strategy in an accessible format, discussing the ways in which 'positioning' is an essential concept in marketing.

Product Description: One of the most respected marketing gurus in the world shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes.It wasn't long ago that Levi-Strauss, Xerox, Crest, AT&T, Firestone, and Digital Equipment dominated their respective markets...read more (view table of contents, read Amazon.com's description)

Offers a humorous business fable that covers the fundamentals of marketing, discussing such topics as branding, product strategy, advertising, logos, research, and common mistakes. (view table of contents)

Product Description: A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty...read more

Product Description: Jack Trout actualiza y amplia un concepto del que fuera primero en escribir en 1969. Lo hacer en tres partes. En la primera, presenta material nuevo sobre la mente y la forma en que ésta funciona. Usted conocerá los cinco elementos mentales más importantes del proceso de posicionamiento...read more

Product Description: Explora estas ideas a fondo con Trout, quien provee técnicas para la acción, y obtendrás verdaderas utilidades. Sé audaz. ¿Información? Demasiada puede confundirte. ¿Metas? Son buenas intenciones, pero logran poco. ¿Crecimiento? Puede afectar tu negocio...read more

Product Description: Renowned marketing expert and best-selling author Jack Trout has a message for managers who are struggling to keep up with today’s ever-changing business climate: “Keep It Simple.” In this paperback edition of The Power of Simplicity, Trout advocates the importance of paying attention to the basics and simplifying processes in order to stay focused on the core business at hand...read more (view table of contents, read Amazon.com's description)

Describes the five mental elements in the positioning process, looks at six cases of repositioning, and offers practical advice on managing change

Product Description: Packed with keen insight, penetrating analysis, and irreverent advice, The New Positioning delivers hundreds of examples, anecdotes, and case studies on computers, oil companies, television shows, soft ice cream, even political candidates. 2 cassettes.

Two marketing strategists critique marketing campaigns that have succeeded and add their own axioms for marketing success (view table of contents)

Marketing consultants reveal the twenty-two laws of marketing--including the Law of the Mind and the Law of Hype--offering hundreds of examples of what has worked and what has not in the international marketplace. Simultaneous.

Product Description: America's top marketing strategists--and bestselling authors of Marketing Warfare--share the secret of how to market yourself. Full of real-life examples, shrewd analyses, and savvy advice, this fresh innovative book is for anyone who's ready to break out of the corporate pack and race down the homestretch for the winner's circle...read more

Product Description: The authors convert their marketing principles into personal principles and pitch their products to a wide range of people who want to succeed - whether in business, in politics or in their personal lives.