Product Description: This exciting new text from The Dryden Press provides a strategic marketing and managerial perspective of electronic commerce. The research of the four highly qualified authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance...read more

Product Description: Now in a completely updated and revised sixth edition, this highly readable book emphasizes the core data management skills needed to succeed in today's business environment. The book presents a real-world, management perspective and offers fully integrated coverage of data modeling and SQL...read more

Product Description: Twice recognized as one of the top ten most productive MIS researchers, Watson provides a balanced treatment of the technical and business sides of managing data. Management of data has never been more critical for organizations of any size...read more (view table of contents, read Amazon.com's description)

Product Description: Provides a thorough overview of the world of electronic commerce, including background on client/server networks, the internet, browsers, accessing the web, and other resources that have an impact on businesses and organizations. It will aid organizations in making the transformation from old way of doing business and interacting with customers, suppliers, employees, etc...read more (view table of contents, read Amazon.com's description)

Product Description: Complete coverage of database management with the correct balance of business and technical material for the MIS professional. This book covers the technical aspects of database design and implementation, with an equal emphasis on the "why" and "how" of the management of databases, and the managerial uses and philosophy behind databases...read more (view table of contents, read Amazon.com's description)

Product Description: Covers the essentials of accessing and using the World Wide Web (WWW). It goes beyond a purely technological approach to discuss how the Web is changing the nature of business. (view table of contents, read Amazon.com's description)