Product Description: We used to know how to know. We got our answers from books or experts. We’d nail down the facts and move on. But in the Internet age, knowledge has moved onto networks. There’s more knowledge than ever, of course, but it’s different...read more

Product Description: Ten years after Cluetrain's original publication, too many companies still ignore the idea that markets are really made up of people. In our rapidly changing world, this book's message is more vital than ever. Companies may be wired for business, but they still struggle with how to talk to their customers like human beings...read more

Product Description: “Perfectly placed to tell us what’s really new about [the] second-generation Web.”—Los Angeles TimesBusiness visionary and bestselling author David Weinberger charts how as business, politics, science, and media move online, the rules of the physical world—in which everything has a place—are upended...read more

Product Description: A boy can get awfully confused when he wins $100,000,000 in a state lottery...and can't tell anyone about it.

A social and intellectual assessment of the Web and its impact on business, government, and culture introduces readers to the contributions of Zannah, Tim Bray, Danny Yee, and Claudiu Popa, contending that Web technology is unexpectedly reflective of human nature. Reprint.

Product Description: The creation of the Web may well be the most important technological invention since Guttenberg's printing press. If that were all, it would be a very big deal indeed. However, as David Weinberger argues in this book, the Web is something even more than that...read more

Lists ninety-five ideas about customer-business interactions over the Internet, and explains how businesses must adjust