Product Description: XML, otherwise known as eXtensible Mark Up language is the latest buzz-word on the Internet, but it's a rapidly maturing technology with powerful real-world applications, particularly for the management, display and organization of data...read more

Product Description: : In this book, we look at how to integrate XML into your current relational data source strategies. With the increasing amount of data stored in relational databases, and the importance of XML as a format for marking up data - whether it be for storage, display, interchange, or processing - you need to have command of four key skills: understanding how to structure, process, access, and store your data...read more (view table of contents, read Amazon.com's description)

Product Description: XML, the Extensible Markup Language, is a platform-independent language for describing data. The XML and related specifications, as well as the Document Object Model, have all been developed with language independence in mind. This was done to allow any programmer to use these powerful protocols and object models in their own language of choice, thus providing a huge development potential for the XML community and offering a myriad of opportunities to developers working with established technologies...read more (view table of contents, read Amazon.com's description)

Product Description: ASP 3.0 Programmer's Reference relates to ASP 3.0 as included with Windows 2000. However, because ASP is now a core part of so many Web-oriented features within Windows, this book covers a far wider area than just the ASP syntax, properties, methods and events...read more (view table of contents, read Amazon.com's description)

Product Description: Tracing the histories of print, broadcasting and film industries, this text provides an introduction to mass communication in Britain. It outlines the main landmarks in the development of the media, the changing nature of their industrial organization and the resulting impact on audiences...read more (view table of contents, read Amazon.com's description)

Product Description: This book moves beyond the narrow focus of much of the work on media and cultural studies to examine the whole process of interaction between the media and the social world. Rejecting approaches which focus only on ownership or discourse or audience reception, this new book from the Glasgow Media Group, examines: promotional strategies; media production; representation and audience responses; as well as broader impacts on policy, culture and society...read more (view table of contents, read Amazon.com's description)

Product Description: The Mass Media and Power in Britain is a thorough, lievely introduction to the role, importance, and power of the mass media in contemporary British society. What is the mass media, and how does it help shape life in modern Britain? After introducing the student to discussions around these questions, the authors examine the historical development of the mass media, issues of ownership, and the roots of its power in the public and political sphere...read more