Product Description: Turning Words into Magic And Dreamers into Millionaires. With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to: - multiply the effectiveness of your advertising - understand the tug-of-war between intellect and emotion - plant a mental trigger in the mind of your customer - create totally new concepts from combinations of old ones - see the opportunities around you- avoid the danger of overchoice - escape the need to advertise 'Sale! Sale! Sale!' - find the genius that hides within you- receive the best others have to give - focus your advertising, your business, and your life Along the way, the Wizard will: - share the power of encouragement - talk to you about your Ruby Red Slippers - make you understand how lucky you are - show you how to avoid the mistakes that others have already made - convince you of the need to rest Includes: 6 Audio CDs Total running time: 5hours 7minute...read more

Product Description: Basic Statistics was written for undergraduate students of business and economics. Its comprehensive coverage of popular statistics topics provides sufficient material for a two-semester course, as well as providing a broad set of topics from which instructors can select material for a one-semester course...read more

Product Description: In 100 chapters full of wit, wisdom and uncommon good sense, Secret Formulas conjures up more of the Wizard's provocative observations on advertising, business, and life that won The Wizard of Ads last year's Business Book of the Year Award only this time, the book has nuts, bolt, and even more bite! The Wizard's secret formulas will show you: - How to find a champion to sell your ideas - Why targeting your market can be a big mistake - How to get customers to remember you - Why bankers think backwards - How to write miraculous ads - Why the brain contains 100,000 new worlds - Why being 'out of style' can be profitable - How to hire wisely and fire compassionately - How success can send you to the poor house - How to remember what's really important in life Includes: 6 Audio CDs Total running time: 4hours 45minute...read more

Product Description: Including the widely acclaimed Wizard of Ads, Secret Formulas of the Wizard of Ads, and Magical Worlds of the Wizard of Ads. Includes: 19 Audio CDs Total running time: 16hours 30minutes

Product Description: First there was The Wizard of Ads providing the philosophical tenets; then came Secret Formulas of the Wizard of Ads, offering valuable recipes for business success. Now, the Wizard shares the secrets of business persuasion that are taught at his renowned Wizard Academy.

Discusses the roles played by neuroscience, chaos theory, poetry, and art in the field of human persuasion and how to successfully use these fields in advertising. (view table of contents)

Black and white photographs taken by amateur photographers are interpreted by 106 business professionals and graduates of the Wizard Academy using the mental imaging techniques of Roy H. Williams. (view table of contents)

A fresh, contemporary fable follows a beagle and a lawyer on a 'hero's journey' in search of truth and destiny, learning essential lessons for business and for life along the way, accompanied by a section that offers a five-sided debate about the meaning of the story. Original.

Product Description: This limited-edition insight contains one audio CD and one illustration CD unveiling the Wizard's theories on how thoughts are assembled in the mind from stored sensory associations. Properly used, this knowledge will allow you to deepen perception and heighten interest in all your attempts at visual and auditory messaging...read more

Product Description: Advertising in America: What Works, What Doesn’t, and Why, featuring Roy H. Williams. Using 52-week radio schedules, Roy’s ad firm has been turning advertisers into millionaires with amazing results. In this five CD series, Roy shares with you exactly how it’s done...read more

Product Description: Three one-hour CDs relate the story of a lawyer named Intellect and a beagle named Intuition on the road to self-discovery. What will they find? Featuring 19 professional character voices, music, and sound effects, the narrative arc is that of a straightforward and delightful children’s story...read more

Product Description: Three books containing the epic story of a lawyer named Intellect and a beagle named Intuition on the road to self-discovery. What will they find? Millions will read it as a children’s story and enjoy it immensely, but the sophisticated reader will see complexities revealed beyond their wildest expectations - including many subtleties of business, science, and religion...read more

Product Description: Spectroscopy is a powerful technique that utilizes the interaction of light with matter. It utilizes the absorption, emission, and scattering of light as it interacts with matter creating a large variety of spectra. Analysis of various spectra can yield important physical characteristics of matter, including chemical composition, temperature, luminosity, mass, and more...read more

Product Description: Western Society has recently completed a predictable 40-year shift from an Idealist or “Me” system of values to a Civic or “We” way of thinking.  These shifts happen with the regularity of a pendulum every 40 years.  The most recent 6-year “shift window” opened in 2003 and was closed in 2008...read more