Product Description: In this book of highly practical advice and informative exercises, using quotes from diaries, interviews and autobiographies, the masters of contemporary and classic fiction are gathered together to impart lessons from their own careers...read more

Product Description: Creativity Now ensures creative stimulation never runs dry. Itself creative in both content and design, it's a book that entrepreneurs, writers, managers, marketers, and anybody else who needs a practical path to innovation can turn to and instantly find a way generate new ideas...read more

Product Description: Entrepreneurs are great at coming up with new ideas and, often by sheer passion alone, getting their business started. But for long-term success they must be aware of the secrets of marketing. Even if they don't always market their product themselves, they need to understand the processes enough to ensure that the job is being done well...read more

Product Description: Featuring exercises, quotes and encouragement Your Writing Coach,2nd edition shows you how to hook readers and keep them engaged and offers powerful tips on how to stay motivated and how to transform the inner critic into a constructive guide to get past the dreaded writer's bloc...read more

Product Description: Frustrated that people seem unaware of your business? Maddened that your competitors are making more money for a worse product? Take charge of the situation and create your own alternatives. Examines 14 key marketing principles to enhance sales and looks at 100 instructive and revealing case studies...read more

Discusses methods for developing original scripts for sitcoms, offers advice for selling scripts, and includes sample scripts, interviews with industry experts, and analyses of recent successful sitcoms

A collection of interviews with ten successful screenwriters, discussing their inspirations and motivations, and their techniques for characterization, plotting, and dialogue

Identifies flowers that can be grown in planters, pots, and window boxes, and gives directions for care

Covers plot, characterization, and dialog, tells how to write for specific formats, and shares the advice of successful scriptwriters