Product Description: Adhering to certain layout and grids standards and principles is important for any job from brochures, to annual reports, to posters, to websites, to publications. However, knowing how to bend the rules and make certain grids work for the job at hand takes skill...read more

Product Description: The man who launched the Golden Age of album cover design "I love music so much and I had such ambition that I was willing to go way beyond what the hell they paid me for. I wanted people to look at the artwork and hear the music...read more

Product Description: Diverse logos from around the world Everybody knows that the logo is a key branding element. A good one can glamorize just about anything, so it comes as no surprise that logo design is a crucial step in the development of a product or service...read more

Product Description: LE GUN is an art collective established by graduates from London's Royal College of Art's department of Communication Art and Design that puts out an eponymous magazine. Since the 2004 inception of LE GUN, the group's core – Neal Fox, Matthew Appleton, Bill Bragg, Chris Bianchi, Alex Wright and Robert Greene – has produced four issues of the vibrant, over-sized publication, not to mention countless projects in London that have garnered attention from media outlets like Eye and i-D...read more

Product Description: Girls & Goddesses offers a tantalizing glimpse at DAWN creator Joseph Michael Linsner's take on sweetly painted pin-ups.

Product Description: Art That Kills examines the point where art meets crime. The book documents a diabolical era, 1984-2001. It chronicles the evolution of a new aesthetic movement, a terrifying fringe of Underground Art where enlightenment and depravity combined...read more

Product Description: GRAPHIC DESIGN BASICS combines design principles, history, and current technology to present students a comprehensive introduction to the field of graphic design. Keeping pace with rapid changes in the field of design, while maintaining a consistently high academic quality, the text emphasizes design structure, visual perception and digital design, with a wide range of visuals from throughout design history, as well as the latest contemporary illustrations...read more

Product Description: Based on the 2008 Society of Illustrators' exhibit, "Aritsts Against the War", Artists Against the Wars draws from the history of graphic protest and demonstrates the many ways that illustrators — in comics, editorial cartoons, illustrations for magazine articles, and so on — have reflected on the representations and misrepresentations of war, specifically the Wars in Iraq and Afghanistan...read more

Product Description: In the twenty-first century, we must learn to look at cities not as skylines but as brandscapes and at buildings not as objects but as advertisements and destinations. In the experience economy, experience itself has become the product: we're no longer consuming objects but sensations, even lifestyles...read more

Product Description: The graphic design landscape fans out dazzlingly between proceedures that are characterized by digital / technical parameters and design and a stage management of that which is personal, earmarked and hand-made. Photography, street art as well as other expressive forms of art, have a mutually inspiring relationship with design...read more

Showcases the work of distinguished new artists in the genre of fantasy illustration, offering insight into the most significant contributions by creators from China, Europe, the United States, and other world regions.

Product Description: Semiotics—the study of signs and sign systems—has become part of the curriculum of most art schools, and this accessible, visually outstanding introduction strikes the perfect balance between theory and practice. By examining text and image in advertising, as well as “high art” versus “popular culture,” it reveals the difference between signs (such as a word or picture) and signifiers (the concept or object to which it refers)...read more

• Groundbreaking ideas on how we communicate a message• Considers messages conveyed through design, clothing, corporate logos, signs, teaching, even space exploration• Exciting for students and teachers of graphic arts and communicationIn the essays that make up Designing Effective Communications, a diverse group of experts on communication design challenge the traditional “the medium is the message” theory. They discuss the physical, visual, cognitive, and cultural meanings of messages and look at how interpretation plays a fundamental role in the creation of meaning.

As long as comic books have existed, there have been comics about war. War Stories: A Graphic History is the first book to examine this genre of comics in depth, tracing the development of warfare—from Thermopylae to the Napoleonic Wars; the American Revolutionary and Civil Wars to World Wars I and II; and from the Korean and Vietnam Wars to modern day conflicts—through the eyes of some of comics' greatest creators. Through the filter of sequential art, this lush and exciting visual compilation explores the history of global conflict—from the Alamo to Pearl Harbor, from Dunkirk to Iraq and Afghanistan—and features exquisite art from around the world. Includes a foreword by Garth Ennis.

A revision of the bestselling visual guide to becoming a graphic designerBecoming a Graphic Designer provides a comprehensive survey of the graphic design market, including complete coverage of print and electronic media and the evolving digital design disciplines that offer today's most sought-after jobs. Featuring 65 interviews with today's leading designers, this visual guide has more than 600 illustrations and covers everything from education and training, design specialties, and work settings to preparing an effective portfolio and finding a job. The book offers profiles of major industries and key design disciplines, including all-new coverage of careers in exhibition design and illustration.Steven Heller (New York, NY) is Art Director of the New York Times Book Review and cochair of the MFA/Design program at the School of Visual Arts. He is the author of over 80 books on design and popular culture. Teresa Fernandes (Greenwich, CT) is a publications designer and art director.

Product Description: The Designer's Desktop Manual, Second Edition is still a top-notch exploration of the essential aspects of key areas of print and screen based design-type and typography?now updated and revised to reflect changes in Adobe CS5. It offers insight into current technological issues and the skills needed to bring design to a professional standard, addressing imaging, layout, and printing?from the most basic, introductory techniques and principles, to more advanced practices...read more

The graphic artist's guide to sustainable designGraphic design is frequently thought of as a purely decorative effort. Yet these efforts can be responsible for shocking impacts on natural resources just to produce a barely-glanced-at catalog or mail piece. Sustainable Graphic Design: Tools, Systems, and Strategies for Innovative Print Design helps designers view graphic design as a holistic process. By exploring eco-conscious materials and production techniques, it shows designers how to create more effective and more sustainable designs.Sustainable Graphic Design opens your eyes to the bigger picture of design seen from the viewpoints of the audience, the creative vendor, their suppliers, and society as a whole. Chapters are written by a wide range of sustainable design pioneers and practitioners—including graphic designers, creative managers, marketing consultants, environmentalists, researchers, and psychologists—giving you critical information on materials and processes. Case studies illustrate and tie concepts together.Sustainability isn't a fad or a movement; it's a long-term paradigm shift. With this forward-looking toolkit, you'll be able to infuse your work with sustainability systems thinking, empowering you to play your role in achieving a future where design and sustainability are natural partners.ContributorsPaul AndrePaul J. BeckmannSharell BensonArlene BirtRobert CallifDon CarliJeremy FaludiTerry GipsFred HabermanDan HalseyJessica JonesCurt McNamaraJohn MoesJacquelyn OttmanHolly RobbinsPamela SmithDion ZuessBiomimicry GuildCarbonless PromiseChlorine Free Products AssociationEnvironmental Paper NetworkEureka RecyclingGreat Printer Environmental InitiativePackage Design MagazinePromotional Product SolutionsSustainable Green Printing PartnershipSustainable Packaging Coalition

This hardworking reference book is an invaluable tool for art directors, designers, and students working in the fashion, product, and graphic design fields, as well as anyone in the business of visual communication. The Pattern and Palette Sourcebook is a desktop library of colors and patterns that addresses the professionalÆs real-world needs in working with harmonies and contrasts. Divided into six unique style sections, the book provides readers with 15 appropriate colors for each section, which are then incorporated into 25 different patterns shown in six or eight color variations each. This enables readers to see the dramatic effect colors have in design and helps them better understand how to use color effectively. The book also demonstrates ways of creating designs that are distinctly unique from one another yet hold together in a group. This book is a must have for designers of all disciplines and experience levels.

A one-stop color resource for all logo designers.The Color Management series contains many practical formulas and systems for using and managing color in all areas of design. Each book looks closely at the aesthetic and applied use of color for specific purposes in this case logo design, which is unanimously credited as being the most commonly requested commercial design. To be successful in the field of logo design, designers need the skills and knowledge to create simple, bold graphics that will promote a particular company or cause, and provoke a desired response. Color Management for Logos has two unique selling points: it focuses specifically on color in logos, and it covers both theoretical and practical design considerations. Every aspect of color for logos is covered, from issues of impact and legibility, to emotional responses to color, prepress requirements, and technical considerations. Not only is this a source of design inspiration, it is also a hardworking manual that gives designers the broad color knowledge with which to create more successful logo designs. This book shows how to work within budgetary constraints, create the right feel for an identity, and create logos that work with a number of different color palettes. It shows how different color combinations can change the emphasis of a logo design by displaying the same logo in a range of color ways and arming designers with a thorough understanding of how to communicate with and manage color in all aspects of logo design.

Product Description: Brochure design is a perennial in the world of marketing and graphic design, yet it can be challenging to execute successfully. This collection of the world’s best brochure design offers hundreds of ideas, pages of inspiration, and armloads of advice for professional graphic designers and students alike...read more

How to choose a name and create a catchy markAfter the business plan, the first step for any new company is choosing a name-a seemingly simple activity which can be extremely challenging. The next and equally challenging step is designing a logo that is eye catching, appropriate, and reflective of the chosen name of the business. Even for the seasoned designer, this is a remarkably difficult task.Logo Savvy will help readers understand how to define the right approach and achieve an innovative and unique solution for both the name and the logo design. Chapters showcase companies whose identities have evolved visually through the introduction of a great name, as well as companies which have developed a visual identity in tandem with a name. Case studies, corresponding side bars, and tips provide designers with the inspiration and tools they need to find the right approach for their own clients.

Broadband and wireless communications are here to stay and innovations in digital bandwidth and hardware have created a convergence of mediums that is changing the way we watch television, use the telephone and drive our cars. As these new mediums grow, so will the need for designers and design firms skilled in creating user experiences as big as a home theatre screen or as small as the face of a watch. This book focuses on graphic design for the full range of new media platforms, and showcases groundbreaking work from international designers in these arenas. Categories covered include interactive television, broadband computing and wireless devices and the text addresses the specific challenges of, and ideas for, designing each platform. It includes navigation schemes, icon systems, wireless games and interactive television menus.

Logos - for everything from food and fashion to conferences and corporations - are among designers' most prized projects. When LogoLounge debuted in hardcover, it was the first in a series celebrating the work of top logo designers on the innovative LogoLounge website. Created by Bill Gardner, president of the leading design firm Gardner Design, the LogoLounge website (www logolounge.com) features the work of handpicked top designers as well as up-and-coming new talent. This book, now in paperback, presents the site's best designs of the year as judged by an elite group of name-brand designers. LogoLounge offers a wealth of inspiration and insights for graphic designers and their clients. From the work of superstar artists and firms such as Michael Vanderbyl and Sibley Peteet Design - including both new campaigns and new projects - to nearly 2,000 additional logos from various sources, this visually compelling volume will become the go-to resource for inspiration from the best in the field.

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design workùuntil now.Universal Principles of Design is the first cross-disciplinary reference of design. Richly illustrated and easy to navigate, this book pairs clear explanations of the design concepts featured with visual examples of those concepts applied in practice. From the 80/20 rule to chunking, from baby-face bias to Ockham's razor, and from self-similarity to storytelling, 100 design concepts are defined and illustrated for readers to expand their knowledge.This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.