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Product Description: "Toyota is becoming a double threat: the world's finest manufacturer and a truly great innovator . . . that formula, a combination of production prowess and technical innovation, is an unbeatable recipe for success." -- Fortune, February 2006 For the first time, an insider reveals the formula behind Toyota's unceasing quest to innovate and do more with less, a philosophy that has made it one of the ten most profitable companies in the world (and worth more than GM, Ford, DaimlerChrysler, and Honda combined)...read more
By Matthew E. May and Kevin Roberts (foreword by)
Edition summary (click for prices and details):

Hardcover:

9780743290173 | Free Pr, October 10, 2006, cover price $26.00 | About this edition: Reveals the business philosophies of the Toyota corporation that have rendered it one of the ten most profitable companies in the world, explaining how its innovations have been culled from employees at every level of its organization and how their team-based examples can be successfully implemented by today's managers.

Paperback:

9780743290197 | Free Pr, October 1, 2011, cover price $16.99 | About this edition: "Toyota is becoming a double threat: the world's finest manufacturer and a truly great innovator .

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