Product Description: Winner of the First-Ever QED (Quality, Excellence, Design) award by Digital Book World This is the unrivaled, comprehensive, and award-winning reference tool on graphic design recognized for publishing excellence by the Association of American Publishers...read more

Product Description: Used college textbook, like new. Great buy!

Critical acclaim for previous editions of A History of Graphic Design"I expect it to become a foundation and keystone of serious study . . . it is a fortress work." -Communication Arts"[It] traces the role of the designer as a messenger of culture." -STA Journal"Now . . . a hefty, yet concise, documentation of the entire field exists." -Print"It is a noble and formidable undertaking." -he Artist's Magazine"An excellent and invaluable work." -Library Journal"This is a reference work that reads like a novel. It's comprehensive, authoritative, graphic, and exciting." -U&lc: The Journal of Typographics"[This book] establishes graphic design as a profession. Bravo!" -Design Issues"A significant attempt at a comprehensive history of graphic design . . . it will be an eye-opener not only for general readers, but for designers who have been unaware of their legacy." -The New York Times"Mr. Meggs enthusiastically conveys these excitements to us, from the invention of photography and 'popular graphics of the Victorian era' through the Arts and Crafts movement, Art Nouveau, the Secession, the isms . . . to the Modern Movement. . . . More importantly, he shows us the joins as well as the parts."-rinting WorldAfter a decade of research by the author, the first edition of A History of Graphic Design was heralded as a publishing landmark by the Association of American Publishers, who awarded it a coveted award for publishing excellence. Now, after fifteen years of development in graphic design, this expanded and updated Third Edition includes hundreds of full-color images and new material in many areas, including alphabets, Japanese and Dutch graphics, and the computer revolution which has impacted all aspects of contemporary design and communications. With its approximately 1,200 illustrations, lucid text, and interpretive captions, the book reveals a saga of creative innovators, breakthrough technologies, and important design innovations.Graphic design is a vital component of each culture and period in human history, and in this account, an extraordinary panorama of people and events unfolds, including:* The Invention of Writing and Alphabets* Medieval Manuscript Books* The Origins of Printing and Typography* Renaissance Graphic Design* The Arts and Crafts Movement* Victorian and Art Nouveau Graphics* Modern Art and Its Impact on Design* Visual Identity and Conceptual Images* Postmodern Design* The Computer Graphics RevolutionA History of Graphic Design is recognized as a seminal work; this Third Edition surpasses in detail and breadth the content, design, and color reproduction of previous editions. It is required reading for professionals, students, and everyone who works with or loves the world of graphic design. This comprehensive reference tool is an invaluable visual survey that you will turn to again and again.

Product Description: This bold work responds with great originality and imagination to the problem of changing interest and technology in book making by comparing ancient design methods with modern techniques and illustrating the many ways in which books can be read and used...read more

A showcase of book bindings, illuminated manuscripts, comics, and children's books found at London's National Art Library in the Victoria & Albert Museum details a history of the styles, crafts, and technologies used in book design. (view table of contents)

Product Description: What do we read when we read a text? The author's words, of course, but is that all? The prevailing publishing ethic has insisted that typography-the selection and arrangement of type and other visual elements on a page-should be an invisible, silent, and deferential servant to the text it conveys...read more (view table of contents, read Amazon.com's description)

Charts the publications and designers that have shaped graphic design in the twentieth century, covering books, magazines, advertising and newspapers

Looks at the history of printing and graphic arts from Egyptian hieroglyphics to modern typefaces, and shows examples of posters and advertisements