This 2nd Edition of Elaine Stone's best-selling text, In Fashion, offers a clear introduction to the fashion industry that is as dynamic as the business itself. Through concise language and full-color photographs, author Elaine Stone provides students with an overview of fashion, from its history, cyclical nature, and development to the materials, producers, and retailers who impact the business on a global level. Whether their plans include design, product development, merchandising, buying, manufacturing, or entrepreneurship, students will gain a thorough understanding of how the industry works and what lies ahead for them professionally.Introducing In Fashion STUDIO--an online tool for more effective study! ~Study smarter with self-quizzes featuring scored results and personalized study tips~Review concepts with flashcards of terms and definitions and image identification ~Branch out with links to curated online multi-media resources that bring chapter concepts to life~Expand your knowledge by further exploring special features In the Fashion Spotlight, Everything Old is New Again, Timeless Treasures, and Tools of the TradeThis bundle includes In Fashion 2nd Edition and In Fashion STUDIO Access Card.

The second edition of this authoritative text has been updated to provide the latest information on the organization and operation of the fashion industry. It traces the steps of fashion apparel,accessories, and home fashions from research through design, manufacturing, and marketing, all the way to the final sale to the consumer. It explains the industry's various components, emphasizing technological changes and global perspectives.

With the growth of private labels in recent years, the demand for industry technicians to measure garments and generate spec sheets has never been greater. The 2nd Edition of this guide equips students with everything they need to know about measuring sample garments, creating fully graded spec sheets, and fitting garments for production. Over 450 technical flats are clearly labeled with measurement points and instructions for taking measurements. New sections on menswear expand upon the already comprehensive coverage of knit and woven womens wear. As the industry has become more computerized, the 2nd Edition includes current coverage of modern equipment and technology used in apparel specification. This book is also ideal for industry professionals working without a comprehensive spec manual.PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501395437. STUDIO Instant Access can also be purchased or rented separately on BloomsburyFashionCentral.com.

Product Description: The perfect blend of business and drama, My Fight to the Top is a unique, heart-rending autobiography that has mass appeal, whether the reader wants to learn how to get ahead in business, or simply learn how to keep it together through life's challenges...read more

Numerous tastemakers exist in and between fashion production and consumption, from designers and stylists to trend forecasters, buyers, and journalists. How and why are each of these players bound up in the creation and dispersion of trends? In what ways are consumers' relations to trends constructed by these individuals and organizations? This book explores the social significance of trends in the global fashion industry through interviews with these 'fashion intermediaries', offering new insights into their influential roles in the setting and shaping of trends. The Trendmakers contains exclusive interviews with financial analysts, creative directors from high street stores like H&M to designer brands such as Erdem, trend forecasters at WGSN, buyers from Harvey Nichols, and major fashion names like The Telegraph fashion critic Hilary Alexander. In contrast to existing research, Lantz offers an international understanding of the trend landscape, engaging with industry professionals from fashion capitals like London, Paris, and New York, as well as BRIC countries and the new, emerging fashion nations. The fashion media may have declared that 'trends are dead' in the light of digital dissemination, but Lantz argues that trends still not only serve as a significant organizing principle for the fashion industry as a whole but also as a source for legitimacy. Engaging with classic fashion thinkers like Veblen, Simmel, and Bourdieu, as well as contemporary scholars like Entwistle and Steele, this book considers trends from an economic and cultural perspective to add to our knowledge of the complexities of the business of fashion.

Product Description: For any market to work properly, certain key elements are necessary: competition, pricing, rules, clearly defined offers, and easy access to information. Without these components, there would be chaos. Orderly Fashion examines how order is maintained in the different interconnected consumer, producer, and credit markets of the global fashion industry...read more