Product Description: Stories told within institutions play a powerful role, helping to define not only the institution itself, but also its individual members. How do institutions use stories? How do those stories both preserve the past and shape the future? To what extent does narrative construct both collective and individual identity?Charlotte Linde's unique and far-reaching study addresses these questions by looking at the interplay of narratives, memory, and identity in a large insurance company...read more

Exploring studies and cases of organizational identity, this book approaches the issues from different theoretical perspectives with corresponding methods. It contains case studies focused on topics such as: organizational identity, multiple and conflicting identities, the construction of identities, and how organizations project their identities.

Product Description: Organizational Identity in Practice provides much-needed, in-depth studies on what happens when  aspirations, claims and beliefs interact. Given the practical needs of managers and students, this exciting new text provides readers with more insight into what differences in these identity aspirations, claims and beliefs really mean and what we may expect to occur when these differences become visible and what the outcomes of these processes are likely to be...read more

Product Description: Logos are one of the most succinct forms of advertising and one of the greatest challenges of graphic design: besides being immediately recognizable, logos must convey a big message in a small space. The best logos are striking, symbolic brands that cut through language by employing shape and color as their main communication tools...read more (view table of contents, read Amazon.com's description)

Product Description: Profiled here are nine case studies, each providing insight into a specific business arena, and the unique role design plays in developing an identity as part of a strategy for success. Some of the best designers in the field today will explain their process in creating identities, from initial client meetings and planning, through logo development and a wide variety of identity applications...read more (view table of contents, read Amazon.com's description)

Product Description: NO LOGO was an international bestseller and "a movement bible" (The New York Times).  Naomi Klein's second book, The Shock Doctrine, was hailed as a "master narrative of our time," and has over a million copies in print worldwide...read more

Discusses using integrated marketing to create, maintain, and grow profitable relationships (view table of contents)

Product Description: Corporate identity is a matter of urgent importance for all firms be they well established, changing on account of a merger or simply wishing to reinvent themselves. This book reports on the current European knowledge of the subject and illustrates the analysis with case studies of foremost companies...read more

Product Description: In the first book to quantify the economic returns of reputation, Fombrun shows that by developing strong and consistent images, well-regarded companies create hidden assets that give them a distinct competitive advantage. This book takes readers on a whirlwind tour of how companies build credibility and status...read more

Product Description: This guide aims to cover every aspect of branding, drawing on case studies and reviews of literature, and applying researched information to practical strategies for implementation. The authors provide a consistent set of definitions, developed into a logical framework of the branding process...read more